Holden begins 99/liter fuel incentive for two years

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Despite the fact that capping the cost of gas didn't work out so well for Chrysler in the U.S., General Motors' Australian arm, Holden, is launching a new incentive that guarantees gas will be 99ยข/liter for two years after your vehicle's original date of purchase. The system works much like the one Chrysler used: buyers get a debit card that they use when filling up their tanks. That debit card will be tied to the purchasers bank account, which will be debited a few days later for the reduced rate, regardless of how much the fuel had actually cost. If all of this sounds a bit confusing, click here for the details from Holden. We've also pasted GM's official press release after the break.

As we mentioned, a similar promotion wasn't too successful for Chrysler. There are a few differences, though. Chrysler's vehicles aren't quite class-competitive while Holden's generally are. There were also more fuel efficient vehicles to choose from in the U.S., thereby making the gas card savings a bit irrelevant. In Australia where the V8 is still king, that's not really the case. Will this new scheme make Holden's V8-powered, rear-wheel-drive vehicles sell quicker? We don't know... but we're positive that a similar deal could go a long way towards putting an Pontiac G8 GT in our own personal garages.

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[Source: Holden, Australian Car Advice]

Press Release:

Holden Caps Fuel at 99 Cents a Litre

GM Holden is tackling rising fuel prices head-on by capping the price of fuel at 99 cents per litre for all new Holden customers.

Private customers who buy and take delivery of any new Holden before 31 October will enjoy a 99 cents fuel cap on 91 RON petrol or diesel for up to 20,000 kilometres or two years, whichever comes first, with Holden covering the difference.

Alan Batey, Executive Director of Sales, Marketing and Aftersales said the Holden 99c Fuel Cap would ease the pain of petrol and diesel prices for Holden customers.

"We will provide this cap across all segments to ensure the benefits are as widely available as possible, given that fuel prices impact all drivers regardless of the size of their car," Batey said.

"Whether you're buying a Commodore for the family, a Barina as your first car, or a Colorado as tool of trade, we know everyone will appreciate our helping hand.

"GM Holden is committed to providing affordable and economical cars to our customers, and this campaign is another way that can be achieved."

New Holden customers will be given a Holden 99c Fuel Cap debit card to purchase fuel for up to 20,000 kilometres, based on the vehicle's ADR081/01 combined fuel consumption figure. In most cases, within 48 hours of fuel purchase, the customer will be debited from their nominated bank account to the value of 99 cents per litre purchased.

Accounts can be monitored by a monthly email statement or checked any time online or by phone. Consumers can see how many litres have been purchased during that month and the savings they have made.

Holden has established a website - http://www.holdencampaign.com.au/99centpromotion - for consumers interested in the Holden 99c Fuel Cap.

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