To go along with the news that Ford would be delaying, if not completely canceling, its new Boss V8 engine is a startling fact about its Power Stroke diesel sales. According to PickupTrucks.com, Ford's diesel F-Series truck sales are down fifteen percent, from a whopping seventy-five percent of all Super Duty sales to a slightly less impressive sixty percent. One reason for this change is surely the fact that diesel now costs a whole dollar higher than gasoline on average, so the fuel savings of choosing the oil-burner are now mitigated somewhat by the price at the pump. Still, a large chunk of owners who use their vehicles for towing will surely choose the diesel for its longevity and the ease with which it produces its power.
In related news, Mike Crowley, Ford's truck and SUV group marketing manager, says, "Historically, regular cabs have been about twelve percent of our business. Today, regular cab sales are twenty percent, while crew cabs have fallen from sixty-five percent to the mid-fifties. Extended cab sales remain about the same, around twenty-five percent." This trend may have something to do with the fact that those who need trucks for work are still buying them, but those who use a four-door pickup as an everyday vehicle are finding it harder to justify in the face of high fuel consumption.