Toyota hopes to move trucks by making them more powerful

Click above for hi-res gallery of the Ironman edition Toyota Tundra

Moving full-size pickup trucks has proven more difficult than ever before. The main issues seem to be a slumping economy and high fuel prices, so most manufacturers have decided to offer heavy incentives to make their heavy metal more affordable and figured out ways to eke more fuel efficiency from their behemoths. Toyota, though, has oddly decided to go a different route, adding even more power, along with an extra cost, for three of its most fuel-hungry vehicles: the full-size Tundra pickup, midsize Tacoma pickup and FJ Cruiser SUV. Launched under the Ironman moniker, the vehicles are meant to draw on the Japanese company's involvement with Ivan "Ironman" Stewart.

For up to an extra twenty grand, buyers can opt for various suspension goodies, which will invariably reduce fuel consumption by jacking the vehicle further off the ground, along with topping the engine with a supercharger. This power-booster increases power on the Tundra to an impressive 504 from the standard 381 and torque from 401 lb-ft to a heady 550. Each of the various pieces will also be available separately, in case the idea of single digit fuel mileage are less than intriguing to you.

[Source: Automotive News]