Chrysler must be happy to keep holding onto GEM

GEM vehicles certainly aren't flashy. They don't go more than 25 mph, they look kind of goofy, and they're stuffed with old-fashioned lead acid batteries. In fact, GEM vehicles embody the "golf cart aesthetic" more than any other NEVs that regularly make an appearance on our little blog here. Still, there's something worth noting about Global Electric Motorcars: it's the Chrysler brand/subsidiary that has growing sales. Automotive News (subs req'd) has a good story that takes a look at how Chrysler is benefiting due to keeping the GEM subsidiary following the Daimler-Chrysler split last year. GEM has sold 37,000 Neighborhood Electric Vehicles since getting started in 1998 and, while the company doesn't announce sales figures, the company is profitable. With Chrysler trying to gin up sales through gas price gimmicks, it's good to see that these zero-emission niche vehicles are going strong. The potential for Chrysler to move GEM from the NEV category into a company that builds vehicles that are capable of higher speeds exists, particularly through Chrysler's ENVI. A GEM Zeo, anyone?

[Source: Automotive News (subs req'd)]

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