BMW has definitely
ramped up its marketing for the launch of the new
1-series coupe. We've already seen the fruits of its
advertising partners' ingenuity on the
cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dimensional 1 out of paper and poster board. When complete, they go out for a Flintstones-powered "test drive" in Manhattan to try it out for size. Just remember, crosswalk and sidewalk operation is safe for
pretend 1-series Bimmers only. Watch the full video
after the jump.
Thanks for the tip, Jon!
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