It's no secret that Chrysler
has some overlapping models in its lineup. Case(s)-in-point: it's hard to make a rational argument that Jeep
should be offering both the Compass
(not to mention Dodge
selling the Patriot's platform sibling, the Caliber
) or the Grand Cherokee and
. The Chrysler Aspen
and Dodge Durango
barely pretend to be different vehicles and there's no reason to sell both the Jeep Liberty
and Dodge Nitro
when they're basically the same machine. This revelation is as obvious
to Chrysler's new management as it is to us, and Chrysler
President Jim Press, says as much. "We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering."
Also marked as redundant by Press are the Chrysler Town and Country
and Dodge Caravan
minivans, but as easy as it may be to pinpoint overlapping models, fixing that problem may prove more difficult. Dealers will need to begin offering the whole Chrysler line of vehicles if this strategy of "bringing everything under one roof" is to succeed. Expect to see drastic changes taking place in the next four to five years.