The hits just keep on coming for fans of the
. Just yesterday, we quoted
could get a four-cylinder engine option. Now
that Mark LaNeve, VP of sales and marketing for
North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be
, design and a V-6," says LaNeve.
The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the
engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that
could ever reintroduce the Camaro at all.