Sustainable and renewable materials - such as cornstarch - are going to be sources for Goodyear's new greener tires. Goodyear announced that it's developing a new line of low rolling resistance tires which will not only save some fuel, but are more "respectful for the environment," since they require less CO2
to be produced than standard Goodyear tires. Cornstarch is going to be added as "biologic" filling as a substitute for silicon and soot, both of which are usually obtained from oil. Goodyear has teamed up with Novamont, an Italian R+D company, BMW
and obtained funds from the European Life Program to develop the tires.