is really going all-out to promote its hybrids
. Latest case-in-point: the last two finalists in this season's popular FOX television series American Idol
will receive a Ford Escape
hybrid. The American Idol giveaway comes right after a heavily promoted fictional hybrid Ford mustang
in NBC's Knight Rider
TV movie. Last year, Ford aired a commercial for the Escape hybrid
that included a father telling his daughter he didn't think he needed to talk about his hybrid. The corporate mind at Ford has apparently changed concerning this approach; the idea now is to clearly mention Ford hybrids to as many people as possible.