Ford is really going all-out to promote its hybrids. Latest case-in-point: the last two finalists in this season's popular FOX television series American Idol will receive a Ford Escape hybrid. The American Idol giveaway comes right after a heavily promoted fictional hybrid Ford mustang in NBC's Knight Rider TV movie. Last year, Ford aired a commercial for the Escape hybrid that included a father telling his daughter he didn't think he needed to talk about his hybrid. The corporate mind at Ford has apparently changed concerning this approach; the idea now is to clearly mention Ford hybrids to as many people as possible.

[Source: Ford]

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