We can't claim to know all that much about circle track racing, but if a car racing team claims to be green, we're interested in knowing why. Quite a few racing organizations have decided to try and clean up their act by using more environmentally friendly fuels, usually ethanol. That's not what this story is about, though. It seems that Baker Curb Racing (formerly Brewco Motorsports) has joined up with EnvirOx, LLC, in some sort of sponsorship deal for the team's Ford racing car. EnvirOx has apparently invented "stabilized hydrogen peroxide cleaning technology." In what sounds like a perfect name for racing, their "Greasinator 500" has been sent to all Daytona International Speedway garages to be used as an "environmentally preferred" way of cleaning up. As far as the green-angle is concerned, that's about it. We are all for cleaning solutions that are better for the environment, but does it really make sense for them to be sponsoring a sport that's all about burning gas and going nowhere fast? Not that we don't enjoy racing or anything, 'cause we do ... but it still strikes us as a bit oxy-moronic. As a way for EnvirOx to get their name out, though, racing is a good way to do it, and if the crews use their greener product for cleaning up after themselves, that's a step in the right direction.
Read the press release after the break.
Racing's first "Green Team" car, owned by Baker Curb Racing and sponsored by EnvirOx, LLC, will debut on the Ford Fusion at the ARCA 200 Race on February 9, 2008 at the Daytona International Speedway. Baker Curb Racing's Green Team was formed for the purpose of raising awareness about the importance of our health, protecting the environment we live in, and the role environmentally preferred products play in keeping our world healthy.
The owners, Gary Baker and Mike Curb, have chosen to partner with EnvirOx, LLC, a sustainability driven company that is a leader in environmentally preferred cleaning technology and products. "We couldn't think of a more appropriate partnership to unveil our Green Team car," states Gary Baker, co-owner of Baker Curb Racing. "EnvirOx transformed the professional cleaning industry with its revolutionary hydrogen peroxide technology and continues to create innovative cleaning solutions that are healthier for humans and the environment."
EnvirOx is hoping to transform the way professional race teams clean and degrease their garages and cars. The company is supplying its environmentally preferred degreaser, Greasinator 500, to all Daytona International Speedway garages (as allowed by individual team sponsorships) to replace existing hazardous degreasers and brake cleaners.
The Green Team car is ARCA team number 47, driven by Brad Baker, who captured Rookie of the Year honors at the Nashville Speedway his first year of professional racing. Baker has competed in 37 NASCAR Nationwide Series events from 1999 through 2007. "Our partnership with the Baker Curb Racing Green Team gives us the opportunity to inform the general public about the leadership role the professional cleaning industry is taking with issues of health and our environment, and how they also can 'green clean' their own homes," states Taylor Stewart, president of EnvirOx, LLC. "The same hydrogen peroxide cleaning technology that changed the professional cleaning industry is now available to consumers through OurHouse cleaning products. Our sponsorship of the Green Team provides a great opportunity to raise awareness of these environmentally preferred cleaning alternatives."
EnvirOx, LLC is a company founded on, and committed to, sustainability -- from production line to pallet to company culture. It is a leader in the manufacturing and marketing of environmentally preferred cleaning technology and is known for the invention of stabilized hydrogen peroxide cleaning technology. The company takes a leading role in introducing healthier cleaning and personal care products with its professional line under the EnvirOx name and its new OurHouse consumer line.