Some crowds are worried about speed, some about interior volume, some about the number of cupholders. The pickup truck crowd has a tendency to be concerned with size, so the automakers give them what they want. And in this case, it's bigger and bigger logos. Kicking Tires took the real estate measurements of the logos on half-ton pickups at the Detroit Auto Show
(and a Hummer
, just for good... measure), and ranked them from smallest to the most grandiose. The logo on the new Dodge
Ram is 250% larger than before, and it only came in fifth. Click the link to find out who's got the biggest, and let the bragging begin.
[Source: Kicking Tires]