In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says BMW's reasoning for creating a new green brand is lower average CO2 emissions in the face of increasing regulations.
The BMW green brand rumors were at a light smolder when we first wrote about it last November. The Automotive News interview should bring it to a small bonfire. BMW made a hydrogen car and they have a green Efficient Dynamics program. BMW also makes the fuel efficient Mini
and recently began selling the tiny
Smart in the United States
. Do they need to do any more?
[Source: Automotive News via Reuters]
The BMW green brand rumors were at a light smolder when we first wrote about it last November. The Automotive News interview should bring it to a small bonfire. BMW made a hydrogen car and they have a green Efficient Dynamics program. BMW also makes the fuel efficient Mini
[Source: Automotive News via Reuters]
Sign in to post
Please sign in to leave a comment.
Continue