More wood for the "BMW green brand" rumor fire

In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says BMW's reasoning for creating a new green brand is lower average CO 2 emissions in the face of increasing regulations.

The BMW green brand rumors were at a light smolder when we first wrote about it last November. The Automotive News interview should bring it to a small bonfire. BMW made a hydrogen car and they have a green Efficient Dynamics program. BMW also makes the fuel efficient Mini and recently began selling the tiny Smart in the United States . Do they need to do any more?

[Source: Automotive News via Reuters]

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