The idea is to show a set of popular puzzles and reworkings both in print and outdoor ads. The viewer is asked to solve teasers which demonstrate the campaign's motto, 'When problems are a joy'. The main focus of the campaign is the Honda Civic Hybrid.
A micro-site developed by Collective London supports the campaign: www.problemplayground.com hosts more puzzles and information on a range of Honda environmental products and initiatives. Honda will also introduce the new Honda FCX Clarity to TV viewers through broadcast ads.