Honda's India market strategy involves three things: more dealers, more small cars and selling more cars that don't use gasoline (or, at least, use less gas). Reuters is reporting today that Honda is considering "segments such as diesel and alternative fuels for a larger share of the market," according to Tatsuya Natsume, director - marketing, Honda Siel Cars India Ltd. Natsume said diesel vehicles are growing in India, and Honda wants to launch a hybrid in that market. As for Honda joining the inexpensive car market we've been looking at, it seems unlikely:
"We are not sure a $3,000 car will meet the Honda standards of quality, safety and performance, so we would rather focus on features like greater fuel efficiency," Natsume told Reuters.
[Source: Reuters]
"We are not sure a $3,000 car will meet the Honda standards of quality, safety and performance, so we would rather focus on features like greater fuel efficiency," Natsume told Reuters.
[Source: Reuters]
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