What? An El Camino that's not an El Camino? What brand would sell it, then? There's GMC, which had versions of the El Camino in the past (the aforementioned Sprint and Caballero), but is it a good fit with the rest of the GMC product line? Pontiac's already getting the VE cars as G8s, so there would be a level of familiarity on the part of the sales/service organization were the Ute to end up at the Excitement branch. Of course, GM could take a total left-turn and sell it at Saturn or Buick stores, too, but we see those as a remote possibility. Saturn have a slight edge over Buick if it were to ever end up in either of those stores, but it's nearly as doubtful as the Ute becoming a Cadillac. So – while a certain number of consumers would welcome a new version of GM's not-a-car-not-a-truck, it's anyone's guess who will sell it and what they'll call it.
[Source: GM Inside News]