Ford of India's new SUV/polar bear ad could be considered a tad insensitive

Something tells me that Ford of America and Ford of India do not share any information or assistance when it comes to advertising and marketing strategies. With all of the thought that apparently goes into advertising, one might think that somebody would have realized that this new ad in India - featuring an SUV and polar bears - might upset a few people. For more commentary on why this ad might be a bit insensitive, click here.

I am not going to add any additional commentary on the ad itself, instead I am going to mention the fact that advertising departments are paid to consider all of the aspects of a possible ad. Did an entire division of people pass this ad through without considering that it may upset a few people? Did they care? Thoughts are, of course, welcome.

[Source: Orangehues, thanks Manu!]

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