DaimlerChrysler can't hype power without admitting MPG in German ads

If you wanna hype the power, you've gotta reveal the damage. That's the ruling of a German court in Stuttgart in a case involving DaimlerChrysler commercials. The ruling applies to DCX ads that highlight the high performance of certain models and requires DCX to include MPG ratings for the vehicles advertised. It's kind of like the warning on a pack of cigarettes, and we all know how well that's stopped people from smoking.

DaimlerChrysler has agreed to "respect the court's ruling."

The suit was brought by Deutsche Umwelthilfe, an environmental group, which said in a statement that, "DaimlerChrysler's transparent attempt to hush up the carbon dioxide emissions from models that are especially harmful to the climate has failed."

There's no word if the lawsuit focused on ads in any particular medium or why DCX was singled out, but we'll keep an eye on the news feeds and bring updates when available.

[Source: Auto News, (subs req'd)]