In the interest of not going belly-up,
will be hard at work over the next three years to remake their entire Ford,
fleet. We've got high hopes that the Bold Moves will start to come at us quickly now, and that great new product will offer significant improvements over their current offerings. It makes us wonder how long we'll have to live with the
Five Hundred's rhinoplasty
and the newly penned
. Ford also indicated an interest in selling "B" segment cars, which are sub-Focus size. Along with offering new small
integration will play a role in revamping the offerings. The newly unveiled and
system is another way Ford will add value and substance to their wares. We also expect to see interesting developments on the
and fuel-cell (and fuel-cell powered hybrid) fronts.
Our hope is that a little attention be given to the house of Lincoln Mercury first. The recent introduction of the
, along with the refresh of the Focus and
has bought Ford a little time, but the
looks have not aged well, and it's the odd-man-out styling-wise. The bold lines of the
concept bode well for some style to return to the long barren flanks of the bulbous Town Car. Mercury could stand some strategic focus. More effort should be paid to further differentiate Mercury, rather than just being tarted-up Fords. There has to be a reason for people to wander into the showrooms. We'll see in the coming months the fruits of Dearborn's labor, as they've got a lot of dedicated people working extremely hard at stanching the bloodflow at the Blue Oval.
[Source: Automotive News sub req'd]