In the memo Ford admits the business strategy that fueled Ford for decades has stopped working (i.e. a myopic reliance on trucks and truck-based SUVs). In order to achieve profitability again in North America, Ford has charged Mark Fields and his team with developing products that drive revenue and rapidly reducing costs, as any CEO should we think. Mazda and Volvo will also apparently contribute more to Ford's North American turnaround than they have in the past. Ford's last point about leadership development is already in practice, as the aforementioned Mark Fields, president of the Americas for Ford, has Bill Ford's new progressive policies to thank for his title.
Bill Ford's memo contains nothing that hasn't been suggested before, but its purpose wasn't to unveil Ford's revised "Way Forward" plan, which is due in detail later this month. The note to employees is rather an effort, we believe, to make workers at the company feel more like they're in the loop while Ford wrestles with changing his company's course.
[Source: The Detroit News]