Why the bold proposition? According to the article, Sir Bamford would gladly take the ailing luxury mark off of Ford's hands as long as Land Rover doesn't come with it. He contends that Land Rover is still a commodity, with the potential to make serious profit, whereas Jaguar is arguably a company in dire straits. Although that doesn't make a strong case for Bamford's plan, one gets the impression that the multi-millionaire wants to bring Jaguar back to its former glory by eliminating the bureaucratic hurdles that many contend are the cause of its current ills.
That attitude, we're sure, is the product of a family owned and operated company and with that attention to detail, in addition to Bamford's own knowledge of vehicle production, this could very well be the most compelling offer yet for Jaguar.
[Source: Inside Line]