Facing the
ignominy of huge
dealer inventory and falling behind
Toyota for 2nd place in July sales,
Ford has decided to let anybody with a pulse finance one of its cars. Well, you do have to have some credit, but Ford is lowering the bar in this new incentive drive to include buyers with sub-prime credit ratings. By allowing customers the option of 0% financing for up to 72 months on every Ford,
Lincoln, and
Mercury (except the
Ford GT and certain F-Series pickups), Ford hopes to jump start a stagnant summer and reclaim 2nd place. Incentives have already started and will continue through Labor Day.
[Source: Automotive News - sub required]
[Source: Automotive News - sub required]
