Very little detail on the project has been released, but according to the article, the project’s goal is to “develop renewable, clean and safe vehicles that would be both socially conscious and provide a competitive advantage in the marketplace.” That sounds a lot like a recyclable car to us. The project's name is based on Detroit's famed Piquette Avenue where founder Henry Ford developed the Model T (pictured).
One of the goals is to showcase the results by 2008.
Ford’s chairman and CEO Bill Ford Jr., great-grandson to Henry, implemented the project last year. Known team members include Gerhard Schmidt, vice president of research and advanced engineering; Nancy Gioia, director of sustainable mobility technologies and hybrids; and Camilo Pardo, designer of the Ford GT.