Very little detail on the project has been released, but according to the article, the project’s goal is to “ develop renewable, clean and safe vehicles that would be both socially conscious and provide a competitive advantage in the marketplace.” That sounds a lot like a recyclable car to us. The project's name is based on Detroit's famed Piquette Avenue where founder Henry Ford developed the Model T (pictured).
One of the goals is to showcase the results by 2008.
Ford’s chairman and CEO Bill Ford Jr., great-grandson to Henry, implemented the project last year. Known team members include Gerhard Schmidt, vice president of research and advanced engineering; Nancy Gioia, director of sustainable mobility technologies and hybrids; and Camilo Pardo, designer of the Ford GT.