Volvo S40 Videos

Size matters for male and female car buyers

The No. 1 car purchased by men was the Porsche 911, while the car with the highest percentage of women buyers was the Volvo S40. Some stereotypes are true. Men like V8s. Women like I4s. According to the third annual demographic study by TrueCar.com on the car buying habits of the sexes, men continue to fixate on size while women care about efficiency and price. The No. 1 brand for women – the brand with the highest percentage of female buyers – was Mini at 46.2 percent. Nissan was No. 2 with 45.7 percent and Kia third with 45.6 percent. Men, as expected, dominated ... Read More