It seems Volkswagen has breathed a collective "Oops!", and is now working to turn its design ship around. VW was known for neat, differentiated designs with great interior details. While this stayed true in some parts of the world, in the U.S., Volkswagen design turned into chrome shield grilles fronting identical bodies in various sizes.
When Martin Winterkorn was lured back from academia, "he looked at Volkswagen's upcoming designs and binned the lot." Audi's design chief was brought in. VW started over on the Golf, which will be coming out later this year. The Polo redesign was taken up again from scratch. The Up! "was not fully thought through as a concept," and is getting a workover.
VW's new language is said to be about "simplicity," "a confident identity," "crisply-detailed functionality," and cars that aren't "over-designed." The chrome shield is gone (thank goodness) and headlights that wrap around to the front wheel arches have also been sent packing, "because that's not what a headlight is for." Stay tuned for more horizontals, as seen on the Scirocco -- and here (so much for no more chrome) -- and hopefully a slew of compelling shapes.
I admit it, I watch America's Next Top Model. It's not as good as Project Runway or So You Think You Can Dance, but seems to go through three seasons every year so there's always a new episode to watch. As with any reality show, ANTM is also produced in a number of foreign countries, including Germany, which has a good record of producing runway gals. One of its most successful, Heidi Klum, is the host of Germany's Next Top Model and she's also a spokeswoman for Volkswagen in one of the automaker's recent commercials. Thus, it's not surprising to learn that VW awarded the most recent season's winner in Germany, Jennifer Hof (no relation to The Hof) one of the first production Sciroccos made, while 2nd and 3rd place winners got CrossPolos. In return, Volkswagen got a few of the models to appear in a calendar shoot beside their new sport hatch. Being the stuck up star it is, the Scirocco didn't actually show up for the shoot, and the models instead posed with cardboard cutouts of the car. With an attitude like that, the Scirocco will never reach its goal of becoming Germany's Next Top Model. Check out all twelve months in our gallery below.
Volkswagen is pumping up the badass for the racing version of its new Scirocco sport-hatch. As we reported a couple of weeks ago, VW will be campaigning a race-prepped version of its latest release at the Nurburgring 24 hour race in the 2-liter turbo category in which a GTI took victory last year. The Scirocco racer will use the same 300-hp TFSI mated to Volkswagen's paddle-shifted DSG, a set-up which, in preliminary testing, Hans-Joachim Stuck called "one of the most uncomplicated racing cars" he's ever piloted. (We'll take that as a good thing.) Stuck, a two-time Le Mans champion, will be among the drivers campaigning the pack of three Sciroccos at the race, alongside double world rally champ Carlos Sainz, VW board member Dr. Ulrich Hackenberg, three of the four driver's from last year's winning GTI team and a couple of automotive journalists (once again, nobody asked us).
Click above for a high-res gallery of the Volkswagen Scirocco.
Volkswagen will use the 24-hour endurance race at the Nurburgring in Germany to showcase the new Scirocco's sporting credentials when the event gets underway the weekend of May 24 and 25. The race-prepped version of the low-slung, Golf-based coupe will be spitting out 300 hp from its tuned 2.0-liter TFSI engine. Volkswagen didn't reveal a lot of details about the Scirocco racer in its press release (after the jump), but you can be assured that serious suspension and brake tweaks will be accompanied by all the prerequisite safety equipment to make the Scirocco competitive in the 2.0-liter turbo class. And VW isn't skimping on drivers, either. The Scirocco will be piloted by two-time WRC champ Carlos Sainz and two-time Le Mans winner and 'Ring legend, Hans-Joachim Stuck.
Click above for high-res gallery of the 2009 VW Scirocco
Volkswagen has made it categorically clear that the only reason it will not sell the recently unveiled Scirocco in the United States is because of the weak dollar. Bloomberg quotes VW's sales and marketing chief Detlef Wittig as saying, "The exchange rate is the only reason for not selling it in the U.S." Wittig goes on to say that the Scirocco would fit the U.S. market, which is arguable considering that VW already sells the Rabbit hatchback here in multiple forms, including GTI and R32 variants for the performance-minded enthusiast. But because of the weak buck, the point is moot since VW would make no money importing the Scirocco from the factory in Palmela, Portugal where it will be built alongside the Eos convertible.
Is all hope lost for those in the U.S. hoping to relive thier youths in a reborn Scirocco? Not quite, as the dollar will likely make a comeback against the euro at some point. Since no one is saying that it's likely to happen in the near future, VW also announced that it has begun scouting locations for a U.S. plant where it can build some of its cars free of the profit-sapping exchange rates. Perhaps then when we're building our own VWs in Alabama, Germany's largest automaker will decide to start selling the Scirocco in the U.S. Thanks for the tip, Mike!
Click above image to view all new high-res shots of the VW Scirocco
As we say in the biz, you can't put the toothpaste back in the tube, so you might as well squeeze out what's left. After two official images of the yet-to-debut 2009 Volkswagen Scirocco hit the web the other day, a couple of sites have decided just to publish the whole lot of pre-release images. There are seven in total now (VW will likely release dozens more after the car debuts in Geneva next week), including a pair of interiorpics that show, surprise, surprise, a cockpit that appears remarkably similar to the one in the Golf and Jetta. Despite that, the deeply bolstered tan leather seats are stitched with a nifty retro pattern that makes us want to crank the cassette player to 11. There's more info about the 2009 Volkswagen Scirocco that we'd like to tell you, but it's embargoed until Monday. It's highly unlikely, however, that this tube of toothpaste won't be squeezed dry by then.
Well, it's official, the upcoming Volkswagen Scirocco will not be making an appearance in North American showrooms. VW of America boss Stefan Jacoby told Car and Driver magazine that there's no room for the Scirocco here with the GTI and R32 already headlining the market segment for the automaker. In the same interview, Jacoby stated that what we could see is a return of the Phaeton, but this time with a diesel underhood. That'd give the primo sedan a unique selling point, to be sure, but there's still no evidence to suggest that an oil-burner will suddenly lessen buyers' reluctance to part with big ducats on a VW-branded luxury car.
Auto Express seems to have the inside scoop on a convertible variant of the upcoming Volkswagen Scirocco coupe, likely to go on sale sometime in 2009. The standard fixed-roof Scirocco is expected to take cues from the IROC concept that debuted back in Paris in 2006 and be built off the same architecture that underpins the Volkswagen Eos convertible. That will allow the convertible version of the Scirocco to benefit from a retractable hardtop mechanism inspired by the Eos, although VW's engineers will probably ditch the rear seats in an effort to maximize storage space. With the top up, parcels can be stowed with room to spare in the trunk, and when the urge to enjoy open-air motoring strikes, there'll be an ample amount of space to throw a murse and a few other amenities behind the front seats. Naturally, rollover hoops will be mounted to score points in the safety department.
The VW IROC concept is on its way to production in a couple of years as the new Scirocco. For most production cars from major manufacturers, one of the inevitable stops along the way is California's Death Valley for hot weather testing, and the Scirocco's no different in that regard.
It's been caught on video going through its paces in the desert valley over at Auto Motor und Sport. Propulsion for the Scirocco will come from a range of engines starting with a 115hp FSI four-cylinder to a 250 hp VR6, with prices starting at 25,000 Euro. You can catch the video over at the Auto Motor und Sport website.
click above image to view many more spy shots of the VW Scirocco
After going back and forth on whether or not it will be offering the upcoming Scirocco hatchback in the U.S., Volkswagen still appears to be up in the air on the matter. These spy shots taken by KGP Photography in the deserts of California further confuse things. They are the first shots of an actual Scirocco prototype, not a Golf-bodied development mule.
Despite the front and rear ends being covered, it's easy to see that the production Scirocco will retain much of the style previewed on the IROC Concept last fall. It's clearly much lower than the Golf hatchback, with a cab-forward type greenhouse and short hood. It has a low-slung look, almost like the last-gen Honda Civic Si hatchback, but even lower and wider. The face, though obscured, also appears to sport a honeycomb grille almost identical to the one on the IROC Concept.
So will it come to the U.S. or won't it? We don't know, but we're hoping this prototype's presence in California is a good sign.
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