Groupe PSA CEO Carlos Tavares has laid out a three-step, ten-year plan that could culminate in the French manufacturer's return to the North American market.
Psa Peugeot Citroen
Want to get your hands on a new French car? If you live in the United States, you're pretty much out of luck. Mainstream French automakers like Renault, Peugeot and Citroën don't compete in the US marketplace. However, American buyers may get some French flavor in a few years' time in the form of DS.
Peugeot SA (otherwise known as PSA Peugeot Citroën) has been shaking things up in the top echelon of its executive ranks. It recently hired former Renault COO Carlos Tavares as its group chief executive and former Airbus chief Louis Gallois as chairman. Now it's announced two more top executive appointments.
Change is afoot at PSA. The parent company of both Peugeot and Citroën is on the verge of securing major funding from both the French government and from Chinese automaker Dongfeng, it recently named former Renault COO Carlos Tavares as its chief executive officer, and now it has selected its new chairman.
PSA Peugeot-Citroën may have been saved from the brink of collapse. It has finally completed a deal where Chinese automaker Dongfeng and the French government are each investing about 800-million euros ($1.1 billion USD) to take 14 percent stakes in the automaker, according to the BBC. The deal dilutes the Peugeot family's stake from 25.4 percent to 14 percent. In addition to that, it is raising another 1.4 billion euros ($1.9 billion) from existing PSA investors. The deal still must be app
The fling between General Motors and PSA/Peugeot-Citroën isn't kaput, but the flirting couple has separated its finances. Just a day after announcing its intention to divest itself of its seven-percent stake in the French automaker, GM had done so, getting 250 million euros ($342M US) for it. That would represent a loss of between $48 million and $71 million for the 21-month partnership.
In terms of being a major newsmaker, the last seven days have probably been the biggest for General Motors since its 2009 bankruptcy. Aside from announcing that Mary Barra will be succeeding Dan Akerson as its CEO next year, the automaker also appears to be streamlining its global operations by pulling Chevrolet from Europe in 2016 and winding down its Holden manufacturing operations in Australia by the end of 2017. Now, as was originally speculated about in October, GM has confirmed that it is
Carlos Tavares is a man of ambition. As well he should be, because you don't get to the top ranks of a major industrial group without it. But as chief operating officer of Renault, there was only so far he could go in the shadow of his boss Carlos Ghosn. So with an eye toward running a major automaker, Tavares left Renault a couple of months ago, expressing his desire to run an automaker like Ford or GM. Now Tavares has gotten what he wanted, but he won't have to move to Detroit to get it. Inste
PSA Peugeot Citroën, the European automaking giant responsible for forbidden fruit like the Citroën DS3 and Peugeot RCZ, has been struggling mightily, with a 510-million euro operating loss ($689.2M USD) in the first half of 2013, while cutting over 11,000 jobs and closing a plant, all in a bid to stop hemorrhaging cash. Help could be on the way, though, thanks to one of China's many emergent automakers, Dongfeng.
China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.
PSA Peugeot-Citroën has been struggling to offer low finance rates to customers since its banking arm, Banque PSA Finance, had its credit score downgraded, which in turn has made it hard for the French carmaker to compete with brands that offer lower finance rates, such as Volkswagen. The French government recognized the catch-22 and, after negotiations with PSA and European Union approval, has guaranteed the banking arm seven billion euro in bonds to secure its debt and lower borrowing cos