Hyundai is shaking its money makers, spending €60 million to upgrade its dealer network in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least €24,000 on improving their facilities, with matching funds coming from both distributors and the parent company.
The plan is called Mission Q, and it has several objectives: upgrade the dealer experience, increase customer loyalty, and move the brand away from being considered solely for value or low cost. Hyundai wants "people to think of Hyundai as a market leader in quality, SUVs, family cars and because of our sports sponsorships, and then later come to the price discussion."
In addition to the new furniture and paint, Hyundai has created a brand academy at its European headquarters to train distributors and dealer staff. As it moves up the brand ladder, cars from China and India will be arriving to take Hyundai's place in price-first considerations. And that means that Honda, Nissan, and Toyota should probably start getting ready for another guest at the table.
Click above for a photo gallery of the Cadillac CTS-V
Last week, we reported on a Top Gear piece that indicated Cadillac would not be sending the CTS-V super-sedan to Europe. Cadillac contacted us with some corrections and clarifications, which we now deliver to you. First, the CTS-V is going to Europe. That fantasy matchup in the likes of Auto Motor und Sport that pits it against the likes of the M5, RS6 and the AMG E-Class is bound to happen after all. Top Gear's complaint centered around the UK-market's particular situation. You see, the CTS-V is not going to Blighty in right-hand-drive form. The V-Series car is only being produced with the steering wheel on the left side of the IP, though the company STILL can (and intends to) offer a limited number of CTS-V sedans in the UK in LHD configuration, according to Caddy spokesman David Caldwell. This could be duplicated in other RHD markets as well, save for Australia, where apparently, the regulations are such that left-hand-drive vehicles are simply not an option. We won't shed a tear for Australia, though. They have plenty of cool stuff that we won't see either.
So, to sum up: the CTS-V will be exported. Europe will see it, and so might the UK, but with the steering wheel on the "wrong" side (as far as they're concerned).
How much do marketing angles play into consumer choices? The European Union apparently thinks a lot. For instance, we've recently seen all tobacco sponsorships pulled from motorsports, such as the world's most popular, Formula 1. Now it seems that automobile advertisements will be the next form of media ordered to clean up its act. Potential new rules that are currently in draft form and up for review by the College of Commissioners call for the inclusion of fuel consumption and carbon emission warnings on all vehicle advertisements, just like health warnings are included on packs of cigarettes. It is suspected that the legislation follows a previously published report that suggests 20 percent of every automobile ad should address environmental concerns. Arguments against the proposition claim that it will lead to lost revenue from decreased advertising by automakers who don't want to publicize how dirty their cars are. Would the Bugatti Veyron buyer really be swayed from his or her decision by seeing a single digit city fuel economy rating staring back from within the pages of Robb Report? We think not.
The US market may have made Infiniti what it is today, but Nissan's luxury arm is putting more power and better equipment into its vehicles destined for sale in Europe later this year. Engineers have made 300-500 changes per car, including tweaked styling, high-end knobs, bigger brakes, better windshield wipers, improved stability systems, and a seven-speed automatic transmission. Infiniti is also planning to add the 3.7-liter V6 to the overseas 2009 FX, which is more powerful than the 3.5-liter engine we'll receive Stateside. With no four-cylinder or diesel models planned until 2010, Infiniti will still be playing catch-up with its European competitors for the near-term.
The reason for the many improvements is that Infiniti is facing an up-hill battle to woo luxury customers away from very entrenched Euro brands like Mercedes and BMW. That's all well and good, but why not just make most of these improvements in the US market as well? Infiniti is a very good luxury brand, but it's getting its butt kicked in sales by the likes of Lexus, Mercedes, BMW, and Cadillac. We like fancy knobs and seven speed automatics, too.
General Motors' European division has announced the development of three new engines that will provide the power consumers crave while returning higher fuel economy and lower emissions. Two turbocharged engines, ranging in output from 1.0- to 1.4-liters will between 120 hp and 129 lb.-ft. of torque, and 140 hp and 148 lb.-ft. of torque, while returning an eight-percent increase in fuel efficiency compared to their larger displacement counterparts. The duo of new engines will find their way into the new Astra and some European-market Chevys in 2010, although there's no word if either engine will make the trek across the Atlantic.
Hit the jump to read up on both engines and a new, 1.6-liter CNG-powered mill that GM plans to market in Germany and Italy.
Opel experienced an 8-percent sales dip in Europe in the first quarter, and designers at GM plan to give the storied German brand some of its mojo back by moving design and content upscale. GM says the move upmarket will result in a relatively inexpensive one- to three-percent price hike, but in return customers can expect sexier sheet metal, better packaging and more technology. The move makes sense as GM's value-conscious Chevy brand has steadily increased its presence across the Atlantic, giving the General the opportunity to push Opel up the automotive food chain. GM's plan is already underway, too, as the gorgeous Insignia is due to hit the showroom floor before the end of the year.
The great part about GM's plan to give Opel luxury looks and more inventive interiors is that we'll continue to see better Saturn cars and CUVs here in the States. And that's saying a lot, considering Saturn already looks fresher than most brands on the market today.
Infiniti is gearing up for its entrance into Europe, but something's missing from its lineup: a small car. With BMW's 1-series being a popular choice for badge-obsessed consumers abroad, Infiniti needs something similar to solidify its place in the luxury hierarchy, but what form it will take is unclear.
According to Autocar, Infiniti insiders are planning to unleash something that aims to compete with the Audi A3 and BMW 1-series, but unnamed sources at Infiniti are quick to point out that the shape will be something entirely different than what's currently being offered by its competitors. The two options, according to Autocar, include a smaller crossover that would slot in below the EX35 or a hardtop convertible. Whatever it looks like, expect the new B-class Infiniti to be revealed sometime in 2010.
Europeans anxiously awaiting their chance to buy a Chery will have to cool their heels a little longer. Chery's delaying the export of their B21, but it's not for anything major like crash performance woes. According to suppliers, Chery has pushed back production so they can revamp the interior design. The fitment that appeals to the Chinese domestic market is less thrilling to European buyers, so the cabin will get some attention before the B21 swings into production later this year. It won't be long until these cars start finding European buyers. Chery and its peers are getting their collective acts together and while these cars are currently punchlines, they won't be for long.
While Ford keeps on cranking out newer, faster versions of the Mustang for American customers, Ford of Europe is preparing new packages for the Fiesta ST and Focus ST hot-hatches to do the same thing.
The £950 package for the diminutive Fiesta ST pushes power up to 185 hp from its 2-liter four, which is expected to come from upgraded engine management, cylinder heads, a new camshaft and exhaust. All that adds an extra 37 hp to the standard Fiesta ST's 148, dropping a sprint to 60 down half a second to eight flat.
Meanwhile, the larger, more powerful Focus ST gets treated to a similar upgrade, worth about £1,500. This package is tipped to include a new air filter, ECU and exhaust, amounting to a similar 38-horsepower increase in power for a total of 260 that drops the 0-60 blitz down to 5.5 seconds. Thank heavens Ford sells a version of the Focus here that's just as fast. Oh, wait...
Get this: current ST owners in Europe can also get this package retrofitted to currently-owned cars, along with a full-factory warranty on the parts. Europeans, then, will just have to make do with these hot hatch packages a while longer before the 300+ horsepower Focus RS arrives in 2009, at which point Blue Oval fanboys from the U.S. will invade your countries with the intent to drive.
click above for high resolution gallery of the Toyota Auris SR180
The bucket of parts that makes up the Toyota Corolla also gives life to several other vehicles worldwide. In the UK and other parts of the world, they get the Auris, a three- or five-door hatch-type-thing. While Toyotas in the United States are sleepy affairs, the Auris is ringing in 2008 with a sporty, well-equipped SR180 version. Looking great with a lowered suspension from Toyota Motorsport and blacked out rear glass, the Auris appears intimately involved with the pavement. There's a subtle spoiler atop the hatch, which always gives a nice finish to the back end of this style car, and the wheel arches are nicely filled with 17-inch alloy rims. Underhood, Toyota's D-4D Diesel provides 175 horsepower and a whopping 294 ft-lbs of torque through a six-speed manual while returning 38 mpg (US) on a combined cycle.
Equipment levels are up, providing the driver with such goodies as dual-zone climate control, automatic headlamps and wipers, and cruise control. Stability and traction-control systems are standard, too. It all sounds and looks very good until you run the roughly £18,500 price through a currency conversion – coming out the other side at about $37,000 greenbacks. Some people would sell a kidney on eBay for the opportunity to get something like this Stateside, and it certainly is a rare Toyota that makes us say "That's cool." If you're someplace where you can take advantage of it, order yours now for January delivery.