After much speculation, Mini confirms that its factory in Oxford is ceasing production of the slow-selling Coupe and Roadster models. So if you want a new Mini, you're going to have to take it with three doors or more.
With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
Imagine, for a moment, that you're on your way to a car dealership. For the sake of argument, let's say it's a Mini Cooper Coupe you've got your eye on. You arrive at the dealer, hand over your license and get in for a test drive. What's the absolute best thing that could happen?