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Review: 2010 BMW 550i Gran Turismo is the Ultimate Passenger Machine

BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving Machine," one of the very best auto-related taglines ever concocted. BMW says it isn't moving away from its TUDM slogan, but we can't help but wonder, is BMW is trying to tell us something? What if instead of appealing to those who actually ... Read More

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    BMW 5 Series GT
    Recalls: BMW recalls over 32,000 cars and CUVs over fire risk
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    BMW has issued a recall of five different model lines covering the years 2008-2011 due to a fire risk. Turbocharged eight- and twelve-cylinder engines in the 5 Series, 5 Series Gran Turismo, 7 Series, X5 and X6 could suffer from overheating circuit boards that control the electric auxiliary water pump. The overheating board could cause the pump to ...

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    BMW 5 Series GT
    Exclusive: BMW considering bringing 5 Series Touring back to U.S., V12 to soldier on with hybrid
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    The 5 Series Gran Turismo hasn't met its lofty sales expectations in the United States, so BMW is considering bringing the 5 Series Touring back to our shores. Although nothing is set in stone, Autoblog has learned that the possibility of the wagon making a reappearance on U.S. soil is back on the table. While sales of the 5 Series GT haven't been ...

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    BMW 5 Series GT
    Spy Shots: BMW to dress up 5 Series Gran Turismo with M Sport package?
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    You may think that adding an M Sport pack to the BMW 5 Series Gran Turismo is the equivalent of putting lipstick on a pig, but let's be honest: BMW has to do something to broaden the 5GT's appeal and try to boost sales. BMW had projected that it would sell between 4,000 and 8,000 of its Gran Turismo range annually in the United States. Yet in 2010, the ...

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    BMW 5 Series GT
    Report: BMW 5GT sales disappointing, has execs rethinking 5 Series wagon
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    Automotive News is reporting that the BMW 5 Series GT has been having some unintended and rather unfortunate sales consequences for the German automaker. While the company originally believed that buyers of the old 5 Series Touring would be drawn to the oddball crossover, the truth is that those customers have fled to rival Mercedes-Benz for their wagon ...

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    BMW 5 Series GT
    BMW Italy teams up with Trussardi for special edition 5 Series Gran Turismo
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    Typically when a fashion house and an automaker team up on a collaborative effort, the result comes in the form of a premium hatchback. The Fiat 500 by Gucci unveiled recently in Geneva serves as one example, the Diesel edition that preceded it, another. Yves St Laurent and Kenzo have each applied their talents to the Citröen DS3, and countless ...

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    BMW 5 Series GT
    Review: 2010 BMW 550i Gran Turismo is the Ultimate Passenger Machine
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    BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." Raising a company's profile is never a bad thing, however, we question if anything is more high-minded than "The Ultimate Driving ...

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    BMW 5 Series GT
    Beijing Preview: BMW adding all-wheel drive to Gran Turismo line
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    BMW has just announced that its 5-Series Gran Turismo will soon be available with the company's xDrive all-wheel drive system. The Bavarian automaker plans to show off the new running gear at the Beijing Motor Show at the end of this month. Eventually, you'll be able to order the xDrive option with any engine combination your heart so desires. Starting ...

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    BMW 5 Series GT
    AC Schnitzer decks out the BMW 5 Series GT
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    BMW 5 Series GT
    BMW confirms 5 Series Touring reveal for Leipzig
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    BMW has announced the debut of the company's latest generation 5 Series Touring, so rumors of the Touring's demise may have been exaggerated. To be fair, the BMW 5 Series Touring was never going to go away altogether – not when it sells in big numbers in European markets. That said, BMW foresees its new double-hinged hatchback 5 Series Gran Turismo ...

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    BMW 5 Series GT
    Spy Shots: BMW 3 Series Gran Turismo caught swirling around?
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    If you love the idea of the 5 Series Gran Turismo but don't want a vehicle quite that large, BMW's got something baking in the oven that you may very well be interested in: a 3 Series Gran Turismo. Just like its larger sibling, this wagon that's masquerading as anything other than a wagon will sport a fastback-like rear roof design that covers up a larger ...

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