Here's why GM is giving Marchionne the cold shoulder
However, that same analyst described Fiat Chrysler Automobiles as "probably the most challenged within the global industry." Not US industry – global. And before that revenue goal could be reached, the merged companies would need to wade through a bureaucratic swamp. Plus the executive, manufacturing, financial, platform, procurement, and international labor swamps, among a few others.
This AN piece can be viewed as GM's response to Marchionne's assertions and offers of various "hugs." It lays out numerous reasons why a more focused and disciplined GM - one almost done with a major crisis and able to focus on its priorities - believes Fiat would be the desperate housewife in such a scenario. On the other hand, while AN doesn't have Marchionne's numbers, to get a better sense of where the Italian is coming from you should read more of the "Industry on Trial" special report. Not that it justifies the creation of a GM-FCA, but it shows that the capital expenditures considering the amount of automaker development overlap are, to the outside eye, staggering.
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