Toyota wants 30 percent of China sales to be hybrids
That's A Tall Target From Today's Numbers
The Japanese carmaker sells 21 passenger cars and vans in China but only two of them are hybrids, the Prius and the Camry Hybrid (in the US Toyota sells 20 passenger vehicles in but seven of them are hybrids). It unveiled two more hybrids at the Shanghai Motor Show that will be built in China, the Corolla Hybrid (pictured) as part of its joint venture with FAW Group, and the Levin HEV as part of its joint venture with Guangzhou Automobile Group (GAC). There is also an electric vehicle on the way as part of the GAC partnership, to be sold under the China-only Lingzhi brand.
It will still be a gigantic hurdle to make that 30-percent target even after doubling the hybrid line-up. Toyota sold 1.03 million vehicles in China in 2014, but has sold only 90,000 hybrids in total during the ten years the Prius has been on the market and five years of the Camry Hybrid.
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