Back in the late 1990s, something came over Germany's automakers that made them all want to break into the market for super-luxury sedans. BMW bought Rolls-Royce and Volkswagen took over Bentley, but Daimler opted to go a different way and revived the long-dead Maybach brand. As we all know, that didn't go exactly as planned, but Mercedes-Benz is still determined to compete in that stratospheric market in a different way. And that different way will reportedly involve Brabus.

One of the premier tuners of Mercedes vehicles, Brabus has made a business out of turning Benzes into even more powerful and luxurious modes of transportation. And the latest word from Germany has it that Mercedes will tap Brabus to build its upcoming top-of-the-line S-Class limousine. Expected to revive the Pullman name, the vehicle is set to compete with the Rolls-Royce Phantom and Bentley Mulsanne at the top of the market with a sticker price as high as $1 million.

It wouldn't be the first time that Mercedes would turn to an outside partner for this kind of project. It wouldn't even be the first time Mercedes would call on the talents of Brabus for such a vehicle, either, the two having already collaborated on top-of-the-line versions of the Smart city car. Remember that Mercedes also turned to McLaren – with which it at that point fostered a close relationship – to produce the SLR. Here's hoping that the Pullman project goes (even) better.


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    • 1 Second Ago
  • 6 Comments
      NY EVO X MR GUY
      • 5 Months Ago
      Guess you have to learn the hard way. Only way this would sell is if you sell a very, scarce amount globally. I am sure they will do that. This is not competing against a Mulsanne or a Phantom. This is creating its own market. Honestly, Id rather have a 2 year old Phantom, A 2 year old Mulsanne and some cash to play with in the markets. 1 Million is not what I would think is worth it. For an S class. Maybach tried this years ago and failed. A whole lot. The S class is nice, but I would get a Phantom or Mulsanne over this and go bespoke and would not even reach anything close to a million bucks on either car.
        Jai
        • 5 Months Ago
        @NY EVO X MR GUY
        I agree completely. The market will do the talking when this fails worse than Maybach did. Mercedes should know its place. There's a reason why the Nissan GTR doesnt cost as much as a Huracan which it equals in performance. The reason is the badge. If Mercedes feels its so prestigious and bespoke to command a price of a million dollars they ought to stop selling anything under $100,000 like any other exotic car company. You can't have it both ways - sell your brand in volume and also expect to be a bespoke brand. It doesn't work that way. Call this car the Maybach, at least the brand has more value.
          CadiVetteFerrari
          • 5 Months Ago
          @Jai
          You don't get it. First, it said up to a million. Why up to a million? Because this limo will offer something from the factory that the other two don't: Armored packages. These Pullman's will be produced in very low numbers and the most expensive editions will be sold to those who need to defend against rebel forces shooting and trying to blow up the car.
          NY EVO X MR GUY
          • 5 Months Ago
          @Jai
          cadivette, Pullmans are bespoke. But the more I read this, the more I think the information are based just on assumptions. But if this was up to a million, whats stopping someone from getting a 250k Maybach and getting it done. I am sure the Maybach nameplate would hold stronger than a Benz
          NY EVO X MR GUY
          • 5 Months Ago
          @Jai
          Exactly. a 29k car and a1 million dollar car. That is not a bespoke brand. I mean.....if they only make....200 or so, they will sell globally. But, Bugatti is still having problems selling their cars to this day. I think there are about.....40-50-60 still not sold. There are Phantoms and Mulsanne that are new and still not sold. 2013s 2012s and 2014s. People are not purchasing/leasing these cars as often.
      david.bergman1
      • 5 Months Ago
      Mercedes needs to just buy Brabus and let it be their equivalent to Alpina. It would be sweet if you could buy a Brabus Benz right through your Mercedes dealer with all of the "aftermarket" bits installed from the factory.