Because sometimes people don't know when to quit.
Mercedes Maybach S600
Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2016 Mercedes-Maybach S600, reviewed by Adam Morath and Greg Migliore.
They don't come any bigger than this: the new 21-foot-long Mercedes-Maybach S600 Pullman, revealed live at the 2015 Geneva Motor Show.
The new flagship of Mercedes' flagship range is longer than the previous Maybach 62, longer than the Phantom EWB and longer than just about anything else on the road. The next time you see one, you'd better salute the king or president bound to be riding inside. Little flag poles on the front fenders not included.
Mercedes-Benz is relaunching its failed Maybach ultra-luxury division – sort of. This 2016 Mercedes-Maybach S600 inaugurates a new sub-brand with a suddenly reasonable-sounding price tag. We drive it and let you know if it still feels like big money.
Mercedes-Benz has priced out its princely Maybach S600, giving the ultra-luxurious sedan a sub-$200K price tag.
The Mercedes-Maybach S600 is a car made for a town like Los Angeles, which so thoroughly enjoys excess. We're not only discussing the new car's wildly opulent interior, which is arguably the nicest ever fitted to a car with a Silver Arrow on its nose, but its mechanicals. Mercedes-Benz's engineers have had as much of a field day with the greasy bits of the Maybach S600 as the designers did with the cabin.
We should preface the above headline with this: we fully expected Mercedes-Benz to introduce a more luxurious S-Class sedan, complete with a longer wheelbase. We've seen plenty of spy photos of the stretched sedan, and it was frankly a matter of "when" rather than "if" the flagship's flagship would arrive. We simply weren't expecting the new model to be adorned with the somewhat tarnished Maybach name, or to delete old Karl's family name all together in its naming of the Mercedes-Maybach S600.
Back in the late 1990s, something came over Germany's automakers that made them all want to break into the market for super-luxury sedans. BMW bought Rolls-Royce and Volkswagen took over Bentley, but Daimler opted to go a different way and revived the long-dead Maybach brand. As we all know, that didn't go exactly as planned, but Mercedes-Benz is still determined to compete in that stratospheric market in a different way. And that different way will reportedly involve Brabus.
If insider sources are to be believed, Mercedes-Benz is getting ready to launch the most expensive luxury sedan on the market next year in the form of the S-Class Pullman armored car for $1 million. If it's too flashy for you, then Mercedes is also reviving the Maybach name for an even longer wheelbase variant of the S-Class.
We recently spotted a stretched version of the 2014 Mercedes-Benz S-Class, but it sounds like this new ultra-luxurious version of the sedan might not be quite as much of a Maybach-replacing model that we initially expected. Automotive News says that the car has somewhat more modest targets, with the so-called "super S-Class" expected to list in the $200,000 to $250,000 range when it goes on sale in 2014. That's hardly chump change, but it's about $175,000 less than the now-dead Maybach 57.
To the concern of nobody in particular, Mercedes-Benz will not be re-upping its Maybach line of ultra-luxury limousines. No, instead the German automaker will be stretching its already roomy S-Class, to make this upcoming 600 Pullman version of the decked-out beast.