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53Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

11Mercedes gives a crash course in S-Class history

The new S-Class might be the latest and greatest from Mercedes-Benz, but the groundwork for its emergence at the forefront of automotive development was laid back in the 1950s with the Type 300 – also known as the Adenauer. Mercedes chose the Pebble Beach Concours d'Elegance to showcase the 2014 S-Class alongside some of its predecessors, and earlier this month it released an interesting look at this luxury sedan's pedigree.

9Mercedes retraces historic first road trip with autonomous S-Class [w/video]

To prove to her husband, Karl Benz, that the future of transportation was in automobiles, Bertha Benz drove a little over 60 miles from Mannheim to Pforzheim, Germany, in the Benz Patent-Motorwagen – her husband's creation and widely considered the world's first automobile – 125 years ago. Much more recently, Mercedes-Benz engineers followed the same route in a specially equipped autonomous S-Class, becoming the first people to be driven by a car, which dealt with pedestrians, traffi

11Mercedes even tests its long-wheelbase S-Class on the 'Ring

Mercedes classifies its models by "class," but as often as not, that comes down to one body-style. Not so the new S-Class, which is destined to push the boundaries of how many variants it can get, even without resorting to BMW-style slantbacks.

112014 Mercedes-Benz S63 AMG is fast, not furious [w/video]

Now that we've already seen (and driven) the new-for-2014 Mercedes-Benz S-Class in its standard, S550 form, it's time to set our sights on the rest of the model range. The next iteration to make its debut is this, the S63 AMG, taking the stage here in Frankfurt. No, the S63 isn't quite the top dog in the S-Class lineup – that'd be the S65 AMG, or the upcoming Pullman model – but it still packs a potent punch while offering all the same (and more) luxurious amenities.

14Mercedes teases Concept S-Class Coupe ahead of Frankfurt

Mercedes-Benz is taking the wraps off its Concept S-Class Coupe tomorrow at the Frankfurt Motor Show, but until then, it has released a short teaser video for its new concept car. Hinting at the direction of the replacement for the Mercedes CL-Class, the brief glimpses we get of the S-Class Coupe are very promising.

29Mercedes tests upcoming S65 AMG at the Ring

A two-and-a-half-ton luxury sedan wouldn't exactly be our first choice for a romp around the Nürburgring. But then Mercedes-AMG has a way of exceeding expectations. To get the new S-Class to run to sixty in 3.9 seconds, Benz's performance studio fitted the S63 with a 5.5-liter twin-turbo V8 that sends 577 horsepower and 664 pound-feet of torque to all four wheels. But the boys in Affalterbach aren't done just yet. Before the fat lady that is the S-Class sings its swan song, AMG will follow

912014 Mercedes-Benz S-Class [w/video]

Technology Meets Magic In The New Standard Bearer

7Mercedes-Benz S63 AMG officially teased in mini video

The followup to the Mercedes-Benz S550, the S63 AMG, will sport a biturbocharged V8 that will likely turn out around 550 horsepower. The new engine is probably the 5.5-liter, biturbocharged V-8 that's been popping up in everything from the ML63 to the E63 AMG. The front fascia is more aggressive, which shouldn't come as a surprise, while a meaty exhaust setup can be found out back.

332014 Mercedes-Benz S63 AMG revealed in video

Following the reveal of the standard Mercedes-Benz S-Class last month, we're eagerly anticipating the next several chapters of the brand's flagship range, especially the all-important S63 AMG. And while Mercedes itself has done a pretty good job of keeping things under wraps, it looks like a mistake was made. As part of its celebration kicking off S-Class production at the company's Sindelfingen, Germany plant, Mercedes released some official videos showing the new sedan coming off the line, and

93Face to giant face with the 2014 Mercedes-Benz S-Class [w/videos]

Mercedes-Benz isn't a brand afraid to put on a show for any old reason at all – like, just because it's Tuesday – but the premiere of the 2014 S-Class, even by the standards we're used to, was Broadway-theater intense. Held at a purpose-built venue inside a hanger at the Airbus factory in Hamburg, the hours-long extravaganza was hosted by two German newscasters and guest-starred Alicia Keyes, an A380, fireworks, every model in the lineup in a choreographed driving routine while The S

20Mercedes-Benz previews next S-Class with Aesthetics S Concept

Mercedes-Benz took a moment at the Paris Motor Show to display its Aesthetics S Concept. Built as a combination static, physical sculpture and audio-visual presentation, the design exercise lends a glimpse at what we can expect to see from the next-generation S-Class. Mercedes-Benz projected a number of scenes onto the relief to highlight the design's lines and lineage, including images of W189, W108 and W126 S-Class models. Aligning the images of the S-Class ancestors with the new designs is a

84Google exec praises "magical software" working in his Mercedes-Benz

Mercedes-Benz would love for you to consider its technology akin to magical software. When Google senior vice president Vic Gundotra is the one using those words, however, they might hold a bit more weight. The executive for Skynet Google feels that way because of a close-call he had while driving his S-Class.

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