Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).

The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.

As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.


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    • 1 Second Ago
  • 6 Comments
      PTC DAWG
      • 5 Months Ago
      I don't "get" drifting myself, but hey, whatever floats your boat.
        Matt
        • 5 Months Ago
        @PTC DAWG
        Yeah, automakers and tire manufacturers go to great lengths to maximize grip, then they invent a motorsport where the objective is to minimize grip.
          Miguel Gomez
          • 5 Months Ago
          @Matt
          Professional drifting has become a search for grip. When cars have the amount of power they do (Formula D, D1GP, etc.) and break traction so quickly, you're at the very limit of the tire, and thus need to find grip in other areas to compensate for that traction loss. Downforce, Limited Slip Differentials, Custom suspension geometry, and others are all part of the tools used.
      wooootles
      • 5 Months Ago
      Ironic that the hottest enthusiast BMW isn't even a "true" M Probably for the better for younger dudes like me
        Matt
        • 5 Months Ago
        @wooootles
        Indeed. It helped me afford mine - and I have no desire for an M4 as a replacement. The compactness of the 2 Series is just so damn fun. An M2 on the other hand - maybe. ;)
      1STH
      • 5 Months Ago
      bring the 1M back. the M235i is a joke.