Looking to buy one of the limited-edition 25th Anniversary Mazda MX-5 Miata roadsters? Well, you're too late. According to Mazda, all 100 examples of the darling two-seater have sold out – and it only took 10 minutes.

On Tuesday, Mazda opened its pre-order site for the limited-run Miata, and had intended to keep the site running until May 31, or until 250 customers were registered, whichever came first. Just 10 minutes later, 250 people had signed up. Now, Mazda will contact those folks, and the first 100 that are verified will be given the opportunity to pre-order the unique MX-5. "Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction," Mazda said in a press release.

The 2015 MX-5 Miata 25th Anniversary Edition models will arrive at dealers this summer, retailing for $32,205 with the six-speed manual, or $32,655 for those desiring the automatic transmission. Based on the PRHT (Power Retractable Hard Top) model, the limited-edition Miata adds Bilstein shocks, a Soul Red metallic paint job (the same found on the gorgeous Mazda6) with a contrasting black roof, gunmetal wheels and an off-white leather interior. Special badging will be found inside the car, and buyers will also be treated to a custom-crafted Tourneau watch and a display winder box.

Not lucky enough to get your hands on one of the 25th Anniversary roadsters? If our vast experience with the Miata is any indication, we trust that you'll enjoy the regular model just as much. Scroll down for Mazda's official announcement.
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2015 MAZDA MX-5 MIATA 25TH ANNIVERSARY EDITION SELLS OUT WITHIN 10 MINUTES

All 100 Limited-Edition Models Were Reserved Via Exclusive Online Pre-Order Program


IRVINE, Calif. (May 20, 2014) – The microsite countdown was set to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully reserved. The pre-order program was set to run through 11:25 AM PDT on May 31, 2014 or when 250 customers were registered, whichever came first. The extended end date proved unnecessary as the consumer anticipation and fervor with which the limited-edition model was sold was not entirely unexpected but a pleasant surprise nonetheless.

"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan – former, current and hopefully future," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving with in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver's car and we hope to continue to build upon its dynamic legacy for generations to come."

Faster than the dial-up connections of yore, 250 registrants accessed the 25th anniversary pre-order microsite. Registered customers will be contacted directly by MNAO, of which the first 100 verified will be given the opportunity to pre-order an anniversary model. Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction. The anniversary model will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year MX-5 Miata lineup.

Pricing for the MX-5 Miata 25th Anniversary Edition starts at $32,205[1] MSRP vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for those equipped with an automatic. There are no additional packages available and all anniversary models are equipped with a Power-Retractable Hard Top.

Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cótes de Genève décor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.


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    • 1 Second Ago
  • 48 Comments
      johnnyhedwardsjr
      • 7 Months Ago
      Not really a fan of the color scheme. Besides a new Miata is right around the corner. And historically special edition Miata's don't really command much more than the regular ones on the used market. I would have opted to just wait a year and buy the next generation. These owners will be pissed come next fall.
        Jamie Houk
        • 7 Months Ago
        @johnnyhedwardsjr
        I doubt they will be. They people buying this SE typically already have one or more Miatas and will hold this car for some time. If the power hardtop does not continue in the next generation then the value of all of the PRHT Miatas will go up or at least no diminish so quickly.
      AntBee
      • 7 Months Ago
      Still available in Canada. But, and that's a very big but, at $41,000 CND! A Base Miata up here is $29,250 CND, so a Special Edition at $32,655 US is a bargain. At today's exchange rate, all prices being equal, we would pay about $35,000 CND for the Special Edition. I don't know what the tax rate is, nor what they use to calculate car prices in Canada, since ALL cars are imported into Canada, even the ones made here, but they are all significantly more expensive up here, particularly the German and Japanese makes. So, yes, to me, the people who paid $32,655 US for a Special Edition Miata, did get it at a great price.
      SloopJohnB
      • 7 Months Ago
      Give me a break. It's not like it has a supercharger.
        PTC DAWG
        • 7 Months Ago
        @SloopJohnB
        If is more fun to driver a slower car fast than a fast car slow...as others have said, you don't get it.
        aviboy97
        • 7 Months Ago
        @SloopJohnB
        You obviously do not understand the purpose of a roadster, or what the MX-5 has been about for the past 25 years. But, don't worry. Ford is waiting for you to drop $60K on a Mustang Shelby GT 500. Oh wait...you probably don't have $60K....
        fvillarr@lenovo.com
        • 7 Months Ago
        @SloopJohnB
        .
        BRich999
        • 7 Months Ago
        @SloopJohnB
        no but then again it isn't really any more than a similar equipped non SE... would you rather they do more like chevy did with the Camaro SS? maybe make it 4x the base price, take a bunch out so they can brag about saving 2 sec off a lap time?
      Frisky_Dingo
      • 7 Months Ago
      Hah, my post got erased apparently, so I'll try again. This car is a joke. It's an overpriced, leather-lined, retractable hardtop that's a better image booster than it is an enthusiast car. This thing has more in common with an SLK than a Miata.
        BRich999
        • 7 Months Ago
        @Frisky_Dingo
        whats overpriced about it? show me a car with similar features for the same money and ill believe you(or save your time and know that the next cheapest roadster on the market is over 50% more)
          Frisky_Dingo
          • 7 Months Ago
          @BRich999
          It's a $24,000 car accessorized, blinged out, and marketed as being something special. What about this car has any meaning to a real enthusiast?
        PTC DAWG
        • 7 Months Ago
        @Frisky_Dingo
        You don't get it...it's OK. Nothing for you to see here.... Do you own a convertible?
          Chris
          • 7 Months Ago
          @PTC DAWG
          Frisky, why would this deter you from owning a convertible? Are you really that concerned with what others think? Go back 50 years, and you'll find that most cars on the road then were convertibles. Were all of those cars "masquerading as enthusiast cars"?
      Jesus!
      • 7 Months Ago
      I rarely see Miatas anymore. How many do they even sell these days? I've never cared for the car as it is just too small. And 32k for a Miata? I don't think so.
        SethG
        • 7 Months Ago
        @Jesus!
        The market for the Miata was never very large but when it first arrived it had the whole market to itself. It was really the only small, tossable, 2-seat roadster from a major automaker at any price. Then the upper end of that market was seeded to the Germans when they arrived with the Boxter, Z3 and SLK. The Miata still had the sub $40K side of the market to itself, surviving a couple poorly executed assaults by GM. But it is still a small market. Currently the BRZ and FR-S have moved into the space as well offering something similar (even without a convertible). The point is that a very small segment of the car-buying public is shopping this type of car. For a period of time they all bought Miatas. Then the wealthier people jumped to the luxury brands. Now there are a couple new similarly priced alternatives. The Miata is now left with a share of a market it used to have to itself. You're never going to see a lot of them again...unless the next generation really blows the doors off the segment with something as revolutionary as the original.
        BRich999
        • 7 Months Ago
        @Jesus!
        well they have sold over a million, so they are out there. and if you think 32 is a lot, you must not be familiar with the market on roadsters. no other ones remotely close to that price point, nevermind the 23g base price
          Jesus!
          • 7 Months Ago
          @BRich999
          This is an ancient Miata we are talking about. I can think of many better cars for the money..
      lad
      • 7 Months Ago
      MX-5s are to be bought used and driven on the street only to get to and from the track; In effect they are out of the box rear drive, track cars with double A's in the front and multilink in the rear. They are too small and cramped for a full-time street car.
        Chris
        • 7 Months Ago
        @lad
        I disagree as I've known people who have Miatas as daily drivers, and seriously doubt that the numerous Miatas I see on the road on a given are on their way to a track. There's not even a track in my area. If what you're saying is the general consensus regarding small then all I can say is my how we have fallen since the days when such cars were much more common place. Roadsters, such as the Miata, are what initially sparked my love of automobiles at a very young age as my dad had a 1980 Triumph TR7, among many other Triumphs before, and one of my uncles also drove Triumphs and Fiats back in the 70s. That said, I strongly disagree with the notion that these are strictly track cars as I know none of the much smaller roadsters they had ever saw a track. They are meant to be driven however their owners see fit, and for most, it's just a fun little sports car to cruise around in with the top down.
      Arizonarelax
      • 7 Months Ago
      Buy your collector car now.... good for Mazda, I think. I hear McDonald's is releasing a collector series of coffee cups.
      trill.trill
      • 7 Months Ago
      The stance of this car is awful. Does the normal MX-5 ride so high?
      Dmitriy Markelov
      • 7 Months Ago
      Anyone complaining about the pricing on a limited edition model doesn't understand the purpose of such models. They rarely present a value proposition based solely on what parts you get for the money.
      ChrisH
      • 7 Months Ago
      dunno about this red, but the red used on my 2008 PRHT Miata was so good that stop signs were jealous, fire trucks hid, and cops were too embarrassed to even think about pulling it over.
        BRich999
        • 7 Months Ago
        @ChrisH
        you must own a "true red" and not a copper red. that color is quite impressive in person and the name is certainly fitting
      Oglesby Thomas
      • 7 Months Ago
      So, except for the little badge for this "special edition", shocks, a different paint job and other cosmetic specialties...? I mean, don't get me wrong. I respect the Miata, but I don't see the whole sold out in 10 minutes / I must have it.
        Edsel
        • 7 Months Ago
        @Oglesby Thomas
        Anniversary/Special edition cars are poor "investments". Chevrolet released special edition 1978 Corvettes. The 25th Anniversary Edition and the 1978 Indy 500 "Pace Car". People were paying way over sticker for these anemic cosmetic duds then storing them for later resale. Needless to say they lost their shirts, pants and socks on their "investments".
          BRich999
          • 7 Months Ago
          @Edsel
          @Julio id argue the only collectable cars are the ones people want and don't need. that's why there are limited numbers. a camry wont ever be collectible because they sell more a month than entire companies sell a year.
          jonnybimmer
          • 7 Months Ago
          @Edsel
          To be fair, almost every domestic cars from the late 70's is considered a "poor investment". There are the occasional Anniversary/Special editions that can hold/increase their value, but typically these cars have something more significant to them then a unique title. Lamborghini Gallardo LP 550-2 Balboni for an example is a special edition, but it's also the only RWD Gallardo so it will always stand out significant among Gallardos.
          Julio B
          • 7 Months Ago
          @Edsel
          A car, any car is rarely an investment, especially on a car like the miata which is a vehicle people want, not need. Good for Mazda, they make great cars. People have been paying over sticker for many cars through the years, the "limited" 2007 Mustang GT500 that Ford was going to sell for a few years, the new Challenger, new Camaro, new GTO, etc. Paying over sticker doesn't make the car special it just says that some owners are willing to pay extra to have them first. What that makes them is for anyone to decide.
        BRich999
        • 7 Months Ago
        @Oglesby Thomas
        ok the previous SE Miata had different color wheels and a chrome windshield surround were the only differences. this time of year, lots of people are looking for a summer toy and were already buying one. for less than a grand over a similar equipped one, not a bad deal at all for something rare
          Ehminor
          • 4 Months Ago
          @BRich999

          I agree. the cosmetics and incentives are a bonus for a few extra bucks but what intrigues me is the attention given to the engine. Anyone buying this model will have a balanced, racing close tolerance tight engine that  will not be found in a vehicle not built for racing. With the regular high cost maintenance costs of a Boxster engine, it is not in the same league as the 2.0 Mazda for reliability and craftsmanship/engineering. Has anyone making comments here actually test driven one of these marvels? Oh, thats right, car buyers in the USA didn't have the chance due to the pre-order scheme used there. In Canada each major dealer was give one Anniversary model. Test drives abound!!! Eat your heart out my American cousins. 

      greenz1977
      • 7 Months Ago
      I own three Mazdas but I can't see paying that much money for a soon to be replaced MX-5. The next model looks like it will be something special so I'd rather wait.
        SethG
        • 7 Months Ago
        @greenz1977
        Agreed. But in the grand scheme of things, 100 cars is a very small number. Even in that last months of production of a small volume model. You can rest assured that the vast majority of Miata buyers are either going with more reasonably priced versions of the current car or waiting for the new one to arrive.
          Jamie Houk
          • 7 Months Ago
          @SethG
          Getting ready for a round of major services on my MazdaSpeed Miata so I can hang on to it until the new model arrives. 200,000 miles is fast approaching. The only non maintenance item I have ever had to replace was an alternator about 10,000 miles ago.
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