Chrysler is having a "crazy impressive" launch for its 2015 200, claims company spokesperson Rick Deneau. Within the first two days of opening the order books, the Pentastar took over 17,000 requests for its swoopy new family sedan – 10,000 of them in the first day. The company says that's enough to keep its Sterling Heights, MI, factory running at full capacity through mid-July.

Deneau tells Autoblog that the last time he saw such an immediate popularity for a model was when Ram launched its 1500 EcoDiesel pickup. That truck sold out of its initial order allocation in just three days earlier this year. As you'd expect, "most of these are dealer orders," Deneau admits. In other words, they're not necessarily coming at the behest of individual customer, but that's standard operating procedure as dealers look to fill up their showrooms.

For the moment, it's too early to know which trim or engine will prove most popular in the new 200. At present, most of the ordered
models are highly optioned. That's normal for a new vehicle launch, as early adopters tend to want all the bells and whistles and dealers want to show off their new stock by putting their best foot forward.

The early order spike suggests some pent-up enthusiasm for the 200, at least among dealers. If actual consumers like it as much, the 200 should go some way toward helping Chrysler extend its growing market share. Scroll down to read the company's full announcement.
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All-New 2015 Chrysler 200 Launches Out of the Gate with More Than 10,000 First-Day Vehicle Orders

Chrysler brand reports 10,000 2015 Chrysler 200 vehicle orders were placed on the very first day vehicle orders were made available

More than 17,000 vehicle orders were placed in the first two days

20,000 initial orders of the 2015 Chrysler 200 allow for full capacity production through mid-July at the Sterling Heights (Mich.) Assembly Plant (SHAP)

Inspired by iconic American design, the all-new 2015 Chrysler 200 delivers beautiful craftsmanship using high-quality materials, understated elegance, fuel economy of up to 36 miles per gallon highway and is loaded with state-of-the-art safety and security and technology features


May 14, 2014 , Auburn Hills, Mich. - Laying the groundwork for the future of the Chrysler Brand, the all-new 2015 Chrysler 200 is making its way into dealerships and onto the road with a bang with more than 10,000 vehicle orders placed on the very first day the vehicle ordering system opened on Thursday, May 8, and more than 17,000 vehicle orders of the all-new 2015 200 have been placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders continue to roll in.

"The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200," said Al Gardner, President and CEO - Chrysler Brand, Chrysler Group LLC. "With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan."

With a starting U.S. Manufacturers Suggested Retail Price (MSRP) of just $21,700 (excluding destination), the all-new 2015 Chrysler 200 is available in four different models: the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C. With a segment-first standard nine-speed automatic transmission, electronic shifting with a rotary e-dial, an innovative available all-wheel-drive system that reduces parasitic losses with a disconnection rear axle, exceptional ride and handling characteristics and safety and security features typically found on vehicles that cost thousands of dollars more, the new 200 is a car drivers will enjoy driving. Consumers have a choice of two world-class engines, the 3.6-liter Pentastar V-6 engine which produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque and achieves a highway fuel economy rating of 36 mpg. The all-new 2015 Chrysler 200 features an award-wining interior which is loaded with standard and optional features not found on other mid-size sedans including a clever center console with the most available interior storage space in the segment , sliding cupholders, multiple power outlets and a unique pass-through storage space accessible to both the driver and front seat passenger.

About the Chrysler 200
The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.


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  • 75 Comments
      notbendingover
      • 7 Months Ago
      It does have some nice Civic Si wheels on it.... http://1.bp.blogspot.com/-GjzhniA_bRQ/Uk7P6Rf52nI/AAAAAAAAAHs/hX3tt38kQwM/s1600/2014-Honda-Civic-SI-Coupe-Release-Date.jpg
      Driver3
      • 7 Months Ago
      It's been featured in several of the driving scenes in the new "24".
      montoym
      • 7 Months Ago
      I saw a few of these testing on I-70 West of Denver a few weeks back. They were just plain white, but looked pretty good on the road. It's a pretty decent offering from Chrysler for sure. The two I saw were traveling with a Lancia Thema as well. Took me a bit to see that though as it's virtually identical to the 300 except for the badges. It was a Thema for sure though.
      Dwight Bynum Jr.
      • 7 Months Ago
      Let's see... Alamo - 2,000 Avis - 2,000 Dollar - 2,000 Enterprise - 2,000 Hertz - 2,000 Ha! Just kidding. I actually like what they've done with this car.
      Johnny Trailerpark
      • 7 Months Ago
      THANKS OBAMA.
        mikeybyte1
        • 7 Months Ago
        @Johnny Trailerpark
        What? Did he place an order for one?
        • 7 Months Ago
        @Johnny Trailerpark
        [blocked]
      BB79826
      • 7 Months Ago
      This happens ALL the time with new American cars. Big sales spike from fanboys, production gets ramped up, then within a year there's a 4 month supply and the rental places are flooded. But seriously, without the Impala and the 200/Avenger, what the hell are Alamo and Avis gonna flood their lots with? Fusions and Malibus, I guess?
        RM
        • 7 Months Ago
        @BB79826
        American brands still dominate rental registrations. Mazda 6 was near the bottom. Look at the big picture not just your area. http://www.nada.com/b2b/NADAOutlook/UsedCarTruckBlog/tabid/96/entryid/374/the-all-new-2015-chrysler-200-poised-to-shed-its-rental-car-image.aspx
      Master Austin
      • 7 Months Ago
      SO Hertz and Avis already put their orders in? I dont think thats news worthy....
      TruthHertz
      • 7 Months Ago
      I'm sure things will change simply because the product is finally where it needs to be from a quality stand point, but I personally don't want to be associated with a brand that purposely markets to hood rats and wannabe thugs. Dr Dre, Eminem, Beats sound systems, 20" chrome wheel packages, ect... Get away from that and go neutral like Cadillac has done. They have used stately looking black and white guys or shown no people at all and simply let the car do the talking. Hood rats will naturally still want one and you aren't pandering to them.
        Ricky
        • 7 Months Ago
        @TruthHertz
        A real man would have just used the n-word.
        Ricky
        • 7 Months Ago
        @TruthHertz
        Jokes aside, you do realize that Dr. Dre is about to become a billionaire (that's NINE zeros), as well as an executive at Apple, right?
        • 7 Months Ago
        @TruthHertz
        [blocked]
          • 7 Months Ago
          [blocked]
        Derek L. Washington
        • 7 Months Ago
        @TruthHertz
        define hood rat. people who can afford fully loaded 300s? who live in planned communities?
      Zoom
      • 7 Months Ago
      Maybe the Hertz and Dollar order came in during the same month?
        Losferatu
        • 7 Months Ago
        @Zoom
        Hey I'd love to have this as an option the next time I rent a car. I'd take it over an Altima or Corolla anyday.
      SloopJohnB
      • 7 Months Ago
      Wow…that's still a lot of cars for Enterprise….and Hertz…and Avis...
      RUNRUNRUN@ilikeelectronics.com
      10,000 orders, huh? How many will have US Gubmint tags on them?
      Larry Litmanen
      • 7 Months Ago
      That's what they said about Dodge Dart too in the beginning.
        Bill Burke
        • 7 Months Ago
        @Larry Litmanen
        Absolutely wrong. The Dart was launched with a lot of wrong equipment and no incentives to stimulate sales. In addition, value conscious customers of compacts were sold much less expensive Dodge Avengers and Chrysler 200's and led away from the Dart by dealers. This 200 has all the right stuff from the get go and a lot of people will be attracted to this 200 with deeper pockets and more upscale tastes that only a 200 could satisfy. The 200 should outsell the old 200 and Avenger combined by a healthy margin. Sure some will go to rental fleets, but the demand will make them a rare item at the rental counter. Look at the home run the Cherokee turned out to be for Chrysler as a good predictor.
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