Chrysler announced recently that it has added some 800 new jobs at its Sterling Heights Assembly Plant (SHAP) to support the production of its all-new 2015 Chrysler 200 sedan. Total employment at the Sterling Heights, MI plant grows to almost 2,800 with the hires, an impressive figure for a plant that was slated for closure in 2010.
Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat controversial, thanks to a few lines informing viewers that Germany can brew beer, Switzerland can make watches and Asia can assemble phones. The US, though, will build your car, Dylan tells us. When the
One of the Super Bowl commercials from Fiat Chrysler Automobiles stars the all-new 2015 Chrysler 200 midsize sedan. Aired during the game's third quarter, the spot followed the same formula for Super Bowl commercials that Chrysler has been using for years: a heart-tugging apologue about American exceptionalism delivered by an appropriately iconic domestic celebrity. This year, that figure is legendary singer-songwriter Bob Dylan, who provides the voice over for this commercial that also introduc
Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
When the doors of the Detroit Auto Show open to the public tomorrow, there's no doubt that the Chevy, BMW and Lexus booths will attract plenty of foot traffic with flashy sports cars. But when it comes to relevance as it relates to sales volume and in-market shoppers, the 2015 Chrysler 200 could end up being one of the more important introductions from the show. Positioned in the highly competitive midsize sedan segment, Chrysler has quite the challenge ahead of it, so we asked Andy Love, produc
For those of you who can't get enough of the 2015 Chrysler 200, The Pentastar put together a short video following its new sedan down the line at its Sterling Heights Assembly Plant. As with the best new-baby albums, you'll see it take its first bath, be doted on by family members, put on its first pair of shoes and get all dressed up for an introduction to the world.
It's fair to say that Chrysler Corporation has been on a major perception upswing with its new products, but that rise has largely been centered around its trucks and utility vehicles – the car side has been somewhat left out. The outgoing 200 (previously skinned as the Sebring) never garnered any laurels, the Dart has suffered a rather cool reception both critically and in terms of sales, the second-gen 300 is a nice car yet it hasn't sold as well as its predecessor, and even the mighty S
It's been a couple of years since Chrysler first kicked off its popular "Imported from Detroit" tagline, but the automaker's hometown rally cry is about to make the move from advertising to special-edition models. According to The Detroit News, Chrysler will introduce the Chrysler 300 Motown and Chrysler 200 8 Mile special editions confirming our previous report, and these new models are only two of 66 new models expected out by 2014 that Chrysler previewed to its dealers recently.