Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged, quite obviously, we said. Our friends at Jalopnik were a bit more vociferous in calling out the ad's more artificial points.

This evidently annoyed Gordon, who along with former Jalopnik Editor-in-Chief Ray Wert, decided to exact revenge on the writer responsible, Travis Okulski.

In the excellent video you see below, the ever-affable Okulski is lured to Charlotte under the guise of getting an early drive of the Chevrolet Corvette Z06. He's picked up by Gordon, who is disguised as an ex-con/taxi driver. Things go very wrong – and yet oh-so-right – from there. Have a look belowfor this very funny video, and then hop over to Jalopnik for Okulski's full account of the adventure.

Well played, everyone. Well played.



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    • 1 Second Ago
  • 33 Comments
      gtv4rudy
      • 10 Months Ago
      Best Pepsi commercial ever.
        AP1_S2K
        • 10 Months Ago
        @gtv4rudy
        yea, def good job to Pepsi Max for throwing this back at Jalopnik
      thenewrick
      • 10 Months Ago
      Very funny. I like how he tried to kick the window in briefly.
      RCinAZ
      • 10 Months Ago
      Enjoyed the first one, LOVED the second one. The frame shown on the video before you hit play is absolutely priceless too - really makes you want to click it
      beanrew
      • 9 Months Ago
      I vote real. Relax people this isn't Watergate. Release forms and other garbage, yes, are usually signed, but this run was no Gymkhana, it looks pretty tame, the factor of being chased by cops with an ex-con is probably the biggest blood pumping factor for Okulski...not the fact they drove through a mud puddle.
      mikewest1077
      • 9 Months Ago
      Some people just can't enjoy a video. If they were both fake, so what, they are certainly entertaining to watch. Save the over critical analysis for things that really effect your life. This was obviously for fun so just let it be fun.
      Cruising
      • 10 Months Ago
      This was great! Jeff Gordon as a ex-con, great job. LMAO
      Skram
      • 9 Months Ago
      Totally Real! Sure they practiced before hand - the reason for the mud spray on the grass bank. Big deal - it's a pretty complicated run. I can only imagine the hours of footage Top Gear shoots for their silliness. As for the disappearing antennas - the producers probably just cut in extra practice footage during editing to make a better flowing video. Doesn't make the stunt fake - iust a reality of production. Travis's reaction seems completely authentic. Jeff Gordon you are awesome!!!!!! Another reason why I think it's real - bloggers and journalists have to disclose any sponsorship in the article/post. (see the often added "vehicles provided by manufacturers at a sponsored drive" etc etc. in all the Autoblog first drives). Conspiracy theorists - go play your Playstation for a bit or watch Battlestar Galactica - you're waaaay too up tight.
      Jim R
      • 10 Months Ago
      Any time one of those hipster D-bags over at Jalopnik gets one pulled on them, an angel gets its wings--and a Volvo 240 wagon goes to the crusher.
        HayesData
        • 9 Months Ago
        @Jim R
        Kind of you to **** all over people you don't even know. I can tell you the number of hipsters on the Jalopnik staff is largely limited to a single individual and he's actually a rather nice guy with an equally pleasant family. The simple fact that automotive writers happen to know more obscure facts about vehicles is a product of their chosen profession. Should we all dumb down our conversations so that you don't suffer the consequences of your rampant inferiority complex?
      Autoblogist
      • 10 Months Ago
      THAT, was beyond awesome! In more so because I find Travis' s posts annoying. His weird defense of Danica Patrick like he's trying to get in her pants. Ugh.
      Wolfman
      • 10 Months Ago
      So we're to believe, that of ALLLLLL the media outlets (including the washington post, yahoo, usa today, etc) who called the first commercial fake, Jeff Gordon chose a website and "writer" that nobody outside of really, really devout auto fans has heard of?? Really? Jalopnik? None of my friends even know it exists, and they like cars! Then, we're to believe that the lawyers, corporate, etc, just let Jeff Gordon out there to do this stunt with no safety gear, etc?? All this from a company that we know always uses fake "viral videos" to promote it's product! You do realize all those "Uncle Drew" videos are fake too right?? I have a bridge I want to sell all of you!
      waetherman
      • 10 Months Ago
      FAKE FAKE FAKE FAKE :) I want Jeff Gordon to prank me next.
      PiCASSO
      • 10 Months Ago
      Didn't really answer the first commercial's fakeness... but otherwise a fun to watch second commercial.
        ROLO
        • 10 Months Ago
        @PiCASSO
        It wasn't trying to address anything. Its funny because it wasn't TRYING to be real it was a commercial SHOT as something real. You would think all the "REALITY" shows have trained just a bit for something like that. There IS no scandal. That's why its funny. People like you who need it addressed seriously.
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