To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.

These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.

Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.
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Global Production of Mazda3 Reaches Four Million Units

- Ten years and seven months after production of the original Mazda3 began in June 2003 -
HIROSHIMA, Japan-Mazda Motor Corporation has announced that cumulative production of the Mazda3 (known as Mazda Axela in Japan) reached four million units on January 22, 2014. The landmark figure was achieved in just ten years and seven months after production of the first-generation model commenced in June 2003. No other Mazda model has reached the milestone as quickly. The Mazda3 is one of the core models in the Mazda line-up, having been sold in over 120 countries and regions, and accounting for approximately 30 percent of the company's annual sales volume. Mazda produces the Mazda3 in its Hofu Plant (Japan), the Changan Mazda Automobile plant (China), Auto Alliance (Thailand), and Mazda de Mexico Vehicle Operation (Mexico), where production started in January 2014.

The Mazda3 has consistently exceeded the expectations of customers since the launch of the first-generation model, and has been acclaimed for its emotional design, responsive handling, and high fun-to-drive factor. The model was fully redesigned for the third time in 2013, becoming the third in Mazda's new generation of products adopting both SKYACTIV TECHNOLOGY and the KODO-Soul of Motion design theme. Sales commenced in North America in autumn of the same year, followed by Europe, Japan, Australia and others. A hybrid version has been added to the model line-up in Japan in order to meet customers' diversifying needs with both outstanding environmental and safety performance and Mazda's hallmark driving pleasure.

Moving forward, Mazda will continue to deliver the Mazda3 at a consistently high level of quality to fans all around the world who have supported the model since its inception.


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  • 18 Comments
      Rochester
      • 9 Months Ago
      Hands down, the best visual design in its segment. Not a segment I'm interested in, but if I were...
      ctk4949
      • 9 Months Ago
      I want to see a MazdaSpeed3 version, please!!
      Matt
      • 9 Months Ago
      Great. Now offer the 2.5L with a manual transmission, although they've delayed so long every potential customer will just buy a 2015 GTI instead.
        wafflesnfalafel
        • 9 Months Ago
        @Matt
        I[m in the same boat - absolutely love my 09 sport with the 2.3mzr and manual. I've made my disappointment known to my local dealer and Mazda marketing folks personally. Holding out for them to change their minds for the 2015 or 2016 models. I am your target customer, don't hold out on me - give me the good motor dammit.
        BBez
        • 9 Months Ago
        @Matt
        I'm in this exact position. Lease on my 2011 3 up in 5 months, now have to consider something else. So upset.
      Nine Elements
      • 9 Months Ago
      Axela and Atenza are much nicer names than Mazda 3 or Mazda 6... What a long way the Mazda 3 has come from the days of the 323.
      Skylar Ross Toups
      • 9 Months Ago
      I've loved both my first generation (after refresh) 2007 and my second (pre midfresh) 2011 they have been great cars and everyone that gets in them thinks they are great cars. My coworkers and I that drive Mazdas have convinced multiple people to look at Mazda between the Mazda3, Mazda5, and Mazda CX-5. I'll be a customer for a long time.
      icemilkcoffee
      • 9 Months Ago
      Let's hope the Mexico factory ramps up quickly. The 3 has been moving rather slowly here in the US.
        NightFlight
        • 9 Months Ago
        @icemilkcoffee
        Moving slowly? They are selling every one they can get. Do you mean supply issues?
      bK
      • 9 Months Ago
      Im surprised that I don't see much of the current gens dominating the roads like the first gen did. I see one Mazda 3 for every ten 2014 civic sedan.
      mmm.azda
      • 9 Months Ago
      I have a 2010, just love it. Very few cars handle like that! I often feel like the steering reads my mind, and feel like driving a toy around town. I never minded the Smiley face especially I have a black one, it doesn't show much at all. I think the first two generations exterior design have a lot of individuality, it is different from the rest compact crowd on the road. I love the front end of generation3, but the rear end(tail lights) looks a bit of generic... over all also not as edgy as first two generations. But I love the new design language, and it leaves the rest(civic, corrola etc) far behind. I don't see nearly as much the 3 (Axela) in Japan as in the US since I travel quite bit to that part of world, I think it had to do with the gas mileages? I mean before the Skyactive came along. Maxda2 (Demio) is much more popular over there! It is the best selling Mazda models inJapan Can't wait for the new Speed 3 come out, I wish there are both hatch and sedan version of it!
      mmm.azda
      • 9 Months Ago
      Gg
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