We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.

This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.

The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover – possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.


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    • 1 Second Ago
  • 66 Comments
      Chris
      • 1 Year Ago
      Why? It's not exactly like the current one is oozing pure bravado and testosterone. I don't see the point in doing this for the reason that it seems most vehicles these days are designed to appeal more to women. Most of the CUVs are a prime example of this, as are most of the compact cars on the road.
        360_AD
        • 1 Year Ago
        @Chris
        Why? Just think about who would buy small cute cars. Pretty obvious. Then again, this is an Autocar "report", which is about the same as speculation.
      Pop
      • 1 Year Ago
      The current Mazda 2 is sized very well for nipping in and out of traffic. Priced very reasonably, too. Too bad they didn't put some Skyactiv technology into it. As it is, it is not competitive in its class, which may explain the dismal sales. I hope they do sell the next version here, with all the good stuff built in. We --and Mazda-- might be very pleased with its performance and its sales. If it's zippy (or zoomy) it would appeal to more than just women.....
      11fiveoh
      • 1 Year Ago
      First car with optional headlight eyelashes.
        Jesse Gurr
        • 1 Year Ago
        @11fiveoh
        I've seen those on Kia Souls, pretty creepy if you ask me...
      mikeybyte1
      • 1 Year Ago
      If they can get the right engine and transmission in it to generate class leading MPG it might sell better in the US. I have also never seen a single ad for the Mazda2. So maybe a more competitive car with better marketing. Butch or feminine looking? Who cares. The "softer" lines revealed back in July were just that. Soft lines. Jags are not hard edged but that doesn't stop guys from buying them.
      Phontsolo
      • 1 Year Ago
      Not that seeing them around locally is a barometer of how successful they've sold in the US but I see them everywhere in Miami. Men, women, young and old.
      Radioactive Flea
      • 1 Year Ago
      Well that's kind of obvious.
      FIDTRO
      • 1 Year Ago
      Who cares if it's feminine or masculine. Buy and drive what makes you happy.
      Cyrus Brooks
      • 1 Year Ago
      The current Mazda 2 is already too feminine looking and that's part of the problem. Any man old enough shave would be embarrassed to be seen in it. The Ford Fiesta while not a huge hit in the USA seems to sell pretty decently I see many more of them in the road than the Mazda 2.
        DK
        • 1 Year Ago
        @Cyrus Brooks
        Odd as I think the Fiesta is much more feminine looking.
      Seal Rchin
      • 1 Year Ago
      Baby let me slide into your Mazda, i will be very gentle. Ohh you feel that, that thick, wet thing inside of you. Yeahhhh, now start you engine and go, because i am not stoping.
      Alex
      • 1 Year Ago
      And the current one has masculine appeal, LOL? The whole thing with masculine vs. feminine is ridiculous. Cars are unisex. They are machines, not fashion accessories. Why kitchen appliance makers don't worry about that appeal? Women typically decide what to buy, yet modern stoves, dishwashers and refrigerators look perfectly square, minimalistic, and otherwise "industrial".
        tom.rivetti
        • 1 Year Ago
        @Alex
        Good point Alex. Some people take this stuff too far. Telling people what cars are for who and which ones are not for whoever. People have a right to drive whatever they want without being second-guessed, insulted, or condescended to.
        Chris
        • 1 Year Ago
        @Alex
        To answer your question, it's because kitchen appliances are typically not typically personalized and viewed as forms of self expression the way cars often are and have been. If everyone thought of their car the same way they do their kitchen appliances then we'd all be driving Camrys.
          Chris
          • 1 Year Ago
          @Chris
          Yes tom.rivetti, and then there are vehicles that people like to accessorize/modify to make their own that also sell pretty well, like the Ford Mustang, Jeep Wrangler, and Chevy Camaro. Those are the cars I was referring to that are probably not looked at as appliances by their owners. I'd throw full-size trucks such as the F-150, Silverado and Ram in there as well as a lot of those buyers tend to take pride in their trucks and hang on them for a while. There are other such vehicles that probably wouldn't exist if we all thought of our vehicles as nothing more than machines like a kitchen appliance such as the WRX, Corvette, Mini Cooper, Charger R/T or SRT8 along with any sports car, luxury car, or exotic. No, literally every car would be some boring people mover, but as you can see, that is not the case. To many of us, automobiles are far more than just soulless machines with no identity.
          tom.rivetti
          • 1 Year Ago
          @Chris
          Um, Chris Camry sells 300,000-400,000 units a year, we all ARE basically driving Camrys.
          Jesus!
          • 1 Year Ago
          @Chris
          All be driving Camrys...the horror!
        Jesus!
        • 1 Year Ago
        @Alex
        Cars definitely have masculine and feminine traits. You can have broad shoulder muscular vehicles, as well as curvy petite..or not..lines. Cars are not fashion accessories? Good God man you have no clue. Cars reflect who we are and for some of people with plenty of cash a car can be an accessory or a vehicle for a special purpose. Open your eyes my friend not everyone buys cars out of necessity.
      cotodecompton
      • 1 Year Ago
      Thats a shame, the current gen is a great little drivers car. Love or hate the looks they sure are fun to drive. Hopefully they can retain the same performance in the next iteration.
        tom.rivetti
        • 1 Year Ago
        @cotodecompton
        Some people do not find tiny cars to be fun to drive. It is fine if you do, but others do not.
          tom.rivetti
          • 1 Year Ago
          @tom.rivetti
          Leather, I and others heard you the first 10,000,000 times you guys whine about your large vehicle hatred. Now, how about letting those of us who (including yours truly) DO enjoy large vehicles and prefer them over tiny, underpowered golf carts get a word in edgewise? We are just as much car enthusiasts as you guys. Same for those of us who like and prefer automatic transmissions (including yours truly). Please stop acting like you guys are the last word in automotive enthusiasm.
          tom.rivetti
          • 1 Year Ago
          @tom.rivetti
          Leather, you have a point about the site demographics, but you see the name of this site is AUTOblog. "AUTO" also includes large cars/vehicles with large engine and automatic transmissions. If the name of this site were "SMALLautoblog", I would not be here. Also, while you might indeed have a point about the site demographics, please tell me WHY this site reports on the oh so hated big vehicles. I read about the new Impala, Avalon, Silverado, Sierra, RLX Acura, Tundra, and many other biggies on here this year alone. Someone must be interested in those vehicles on Autoblog for Autoblog to determine that they were worth reporting on. I just wish those people would speak up against the anti-big vehicle bias on here and other auto internet forums as it is a drag and cars are supposed to be a fun hobby? Don't you agree? Can't we respect each other as fellow car enthusiasts even though we have different auto tastes? What say you? Thanks for the link.
          Leather Bear
          • 1 Year Ago
          @tom.rivetti
          Some people (including yours truly) find plus size road sofas to be distinctly unpleasant to drive. In 42 years of vehicle ownership, all of mine have been compact (or smaller) and manual trans ONLY. An updated Mazda2 that has been appropriately Skyactiv-ized would be exactly what I'm looking for in my next new vehicle.
          Leather Bear
          • 1 Year Ago
          @tom.rivetti
          @Tom: Perhaps you've landed at this site mistakenly while looking for LargeAutoblog.com? If someone took a representative poll of the typical Autoblog reader, the results would most likely skew toward a preference for moderately sized, reasonably powerful, handily maneuverable vehicles. My preference just happens to be toward the smaller end of that demographic. Here's an article you might enjoy while you're waiting for the battery on your Rascal to recharge: http://www.businessweek.com/articles/2013-11-14/why-lincoln-is-quietly-keeping-its-town-car-alive
          Bryan Pizzuti
          • 1 Year Ago
          @tom.rivetti
          For those people there is Toyota. Of course, Toyota will be rebadging the next Mazda2 as the new Yaris, since they clearly don't know how to build a decent subcompact car.
          axiomatik
          • 1 Year Ago
          @tom.rivetti
          @tom.rivetti Why do you feel like you are so underrepresented? The market place is full of large cars, plenty of which are inexpensive too. Every new model is larger than the one it replaces. You have no shortage of good, large cars to choose from. The market for small cars (in the US, at least), is much less diverse, and, until very recently, mostly filled with cars that are simply cheap, not good. If you like large cars, go read posts about large cars. Don't come into a post that is specifically about a good car and spread your unnecessary negativity.
      darkharbour
      • 1 Year Ago
      I love my current Mazda2, it has so much more driving character and personality than anything else I test drove in the class. Whether the next one is designed with women in mind or not, I'll still go check it out in the showrooms.
        Jesus!
        • 1 Year Ago
        @darkharbour
        Its the lesser cousin of the Fiesta. Has not the Fiesta been deemed the better one? Have you driven the Fiesta?
          darkharbour
          • 1 Year Ago
          @Jesus!
          Yes and the transmission on the Fiesta just didn't do it for me (although I'd happily drive the new ST), the throws were too long and the feel wasn't very positive or mechanical, just rubbery in comparison. You can feel the weight difference between the two when you throw them into a corner as well, not to mention the fact that on the Mazda you can completely disable the Traction and Stability controls, whereas the Ford doesn't allow them to be completely turned off. Don't get me wrong, I know the Fiesta has a better interior, but every attribute I like about small cars was better in the 2, and looking at fully.com, the economy isn't very different in the real world either (for the record I have averaged 38.6 mpg in mixed driving since I bought it two years ago.
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