Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.

Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.

Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.


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    • 1 Second Ago
  • 26 Comments
      jonnybimmer
      • 1 Year Ago
      Smart move to help get people to buy the Mirage, because as silly as it is to most of us, I have a feeling all 400 will sell out pretty quickly, especially at such a low price.
        Jazzor
        • 1 Year Ago
        @jonnybimmer
        This is just some random move from Mitsu to please the Japs with their Hello-kitty fetish up in the land of the rising sun... nothing to see here, move along.
      dohc73
      • 1 Year Ago
      Way ta' go Mitsubishi. You're on your way to market domination with this creation. Keep your eye on the ball!
      FIDTRO
      • 1 Year Ago
      I didn't there was any way this car could get worse. Alas, I've been proven wrong.
      imoore
      • 1 Year Ago
      If you guys think this is bad, check this out. They have just unveiled a new line of Hello Kitty beer and lingerie in Japan. No joke. Hello Kitty has gone way beyond cultural influence. It's an obsession. Don't say I didn't warn you.
        RedEmblem
        • 1 Year Ago
        @imoore
        Hello Kitty beer? what the... I'm not surprised about the lingerie though.
        GR
        • 1 Year Ago
        @imoore
        Hello Kitty is a massive marketing success. She is so popular among girls and young women worldwide that even the Japanese gov't made her character an ambassador to Japan to promote tourism there, especially among young women from other countries. I know of a few young women here in the US in their mid twenties who love Hello Kitty.
      nocommie11
      • 1 Year Ago
      Every Datsun GTR is the Hello Kitty edition.
        Cruising
        • 1 Year Ago
        @nocommie11
        Children can afford GT-R's. LOL
        mitytitywhitey
        • 1 Year Ago
        @nocommie11
        You post this a lot. Is it supposed to be funny?
          nocommie11
          • 1 Year Ago
          @mitytitywhitey
          It's funny AND true. I only see Asian children driving these, no self respecting adult would drive this video game/rice burner.
          mitytitywhitey
          • 1 Year Ago
          @mitytitywhitey
          I think you need to be educated on what 'funny' and 'true' mean, because you are a communist idiot.
      Ask
      • 1 Year Ago
      Those wheels are sexier than I thought !!
      greg
      • 1 Year Ago
      KILL IT KILL IT WITH FIRE
      Dark Gnat
      • 1 Year Ago
      Oh good, I was looking for something just like this for drag racing. :\
        flammablewater
        • 1 Year Ago
        @Dark Gnat
        But imagine the look on their faces if one of these showed up and ran 10s.
      Egon
      • 1 Year Ago
      Coming up next: The Mitsubishi Mirage 'Social Media' edition...When you sign the loan papers, the car automatically updates your FB status to 'unemployed'. Totally stolen from Autoblopnik, but too funny not to share.
        AcidTonic
        • 1 Year Ago
        @Egon
        I don't get it...... People who buy this car are unemployed? What?
      Hajime1990 #follow
      • 1 Year Ago
      i m sure the car is a bit more expensive than 116970 yen.
        RedEmblem
        • 1 Year Ago
        @Hajime1990 #follow
        I wouldn't buy this car even if it were that cheap
      hemijohn
      • 1 Year Ago
      Smh...
      groingo
      • 1 Year Ago
      Perfect car for the Red Neck Logger neighbor!
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