With the $966,560 sale ($863,000 plus a 12-percent buyer's premium) of the white 1977 Lotus Esprit S1 submarine used in the 1977 James Bond film The Spy Who Loved Me, we now know "the Roger Moore discount."

Recall that Sean Connery's silver 1964 Goldfinger Aston Martin DB5 was sold by RM Auctions in London in 2010 for $4.6 million. Three years later, the same auction company in the same city has sold the aforementioned Lotus for just under $1 million.

An unscientific poll of those in the room showed that people preferred Sean Connery's Bond to Roger Moore's by a rate of four to one. And thus it translated into the bidding for their respective cars. No word on the identity of the buyer or his plans for what is, in fact, a working submarine.

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    • 1 Second Ago
      • 1 Year Ago
      The fact that a regular DB5 happens to be a very expensive and desirable classic in its own right undoubtedly helps its value.
      Captain Stu
      • 1 Year Ago
      That thing was awesome when I was a kid and by today's stardards it still is awesome! The fact it was/is a "working" submarine is cool. But to compare it to an Aston is apples to tomatoes.
      Robert Fahey
      • 1 Year Ago
      Here\'s the Bond scene. Teaches women a lesson about wearing excessive makeup (helicopter pilot): https://www.youtube.com/watch?v=yeBqf6bYZak
      • 1 Year Ago
      I might be in the minority here but I tgibk this thing I'd one of the coolest 'cars' ever. If it actually could do land and sea and worked as it did in the movie this would be a steal.
      • 1 Year Ago
      That's a lot of coin for a piece of fiberglass..... I hope the buyer does not think that they car drive it off a dock and escape under water like Bond.....
        EXP Jawa
        • 1 Year Ago
        Perhaps not, but it was built, IIRC, from an actual Lotus - it isn't just a piece of fiberglass. Note the last line in the article pointing out that this is a functional submarine, for whatever that's worth...
          • 1 Year Ago
          @EXP Jawa
          If that thing ever saw water it would lose more than half it's value.
      • 1 Year Ago
      I'm not so sure about the "Roger Moore Discount". I think it's more of a "Real Aston Martin You Can Drive Vs A Giant Paperweight Discount".
      Robert Fahey
      • 1 Year Ago
      Wish I could put that original Esprit body onto something modern and reliable. I think it would cost a bit, however ...
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