• ETC
  • Sep 7, 2013
The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4, but whoever in the world bought the 40-millionth Corolla in August gets a hearty "thank you" from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin (more than the Volkswagen Beetle and Ford Model T combined). So while you'd think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can't even say in which country this milestone Corolla was sold, let alone to which customer.

One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota's press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla... and counting.
Show full PR text
Toyota Thanks Customers for Making The Corolla the Best-Selling Nameplate Ever
Corolla Is World Leader in Sales with 40 Million Sold

Torrance, Calif., Sept. 5, 2013 - If you bought a Toyota Corolla last month, your new car just might be the 40 millionth Corolla ever sold. It's not about the number, but the number sums it up: Happy customers have made Corolla the best-selling automotive nameplate in history.

"American's love affair with the Corolla began in 1968 and the passion is still burning," said Jack Hollis, Toyota vice president of Marketing. "Always the poster-child for Toyota's legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It's built for the way we live today and the places we go. From urban chic to family road trip, at 40 million we're just getting started!"

Toyota started annual production of the Corolla in November 1966 with approximately 240,000 vehicles produced at its new Takaoka Japan factory and exports began immediately. Today, 11 generations later, over 1.1 million Corollas are produced each year. Every hour 125 new Corollas drive out of factories in America (Blue Springs, Miss.), Brazil, Canada, China, India, Japan, Pakistan, South Africa, Taiwan, Thailand, Turkey, Vietnam and Venezuela combined. With customers in more than 150 countries, the Corolla has earned its title as "The World's Car."

Legacy of Leading Safety Features
The Corolla was originally designed to meet the changing needs of Japanese commuters in the mid-1960s. When the first Corolla rolled off the line, many automakers offered basic safety features as optional. The Corolla was among the first car lines to include rear back-up lights as a standard feature.

And Toyota's history of evolving the Corolla to meet customers' needs remains alive today. The base L Model of the new Corolla comes standard with LED headlights, Bluetooth, eight airbags and Toyota's Star Safety System™. For those families who are looking for better fuel efficiency, Toyota recently announced upcoming production of a Corolla hybrid. Toyota's commitment to adding new standard features to the affordably-priced Corolla over time has helped ensure that families around the world continue to choose it more than any other nameplate.

Hollis continued, "As we celebrate this 40 millionth milestone, we are grateful to all those who have owned and loved their Corollas for the past 47 years and proud o fthe generations of Corolla Chief Engineers for their enduring vision."


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    • 1 Second Ago
  • 53 Comments
      Justin
      • 1 Year Ago
      Didn't like the new Corolla initially. But the looks are growing on me.
        Teko
        • 1 Year Ago
        @Justin
        For some reason, the exact opposite is happening for me. I found it very appealing when it was revealed, but not so much anymore. Maybe my opinion will change once I see it in person.
      Dane Grant
      • 1 Year Ago
      I hope I don't ever go down that route of a Toyota Corolla... Unless it is tan with tan interior and missing a hubcap.... Class with a "k"....
      Macvicar24
      • 1 Year Ago
      POS on the left and on the right, California's love these POS! Most Toyotas sold in Cali! Screw American cars, Go Japan!
      Jonathan Wayne
      • 1 Year Ago
      There is nothing awesome about owning the 40 millionth of anything.
      RGT881
      • 1 Year Ago
      Corolla is a dull car for dull people.
        clquake
        • 1 Year Ago
        @RGT881
        I don't own one, but I fail to see how my daily morning rush hour fight needs to be more exciting.
      JayLagan
      • 1 Year Ago
      Despite what a lot of people might says about the Corolla ("It's an appliance!" "It's dull!" "No soul!" etc), it's a car you have to respect. The Bugatti Veyron broke the mould of what was possible in terms of engineering. The Citroen DS was the blueprint for all modern cars. The Mustang ushered in the pony car segment. But the Corolla is the benchmark car for everyday life. I know it's not exciting, but that, for me, is part of it's charm (if you can call it that). Just like you give no thought to how your toaster toasts or how your oven cooks, the Corolla is the car for people who need personal transportation and nothing more. You can bleat all your want about the lack of "driving dynamics", "handling" and all other hyperbole that car journalists use in order to justify why they like a particular car, but I'm sure there people whom you can't understand why they get passionate about the sound quality of their headphones (hence, the popularity of those "Beats" headphones). Same thing. Where a £10 pair of headphone does the job for you, so does a £17K family hatchback who want nothing more than a personal butler who'll serve you well for years and years with minimum maintanence and low fuel bills. So like I say, I totally understand why people don't like this car. But it is a car to be respected, because the Corolla is the unsung hero of the car world. It does the mundane stuff a car is supposed to do and nothing else. And it is proud of that.... But anyway, what do I know....? :O)
        jz78817
        • 1 Year Ago
        @JayLagan
        "The Bugatti Veyron broke the mould of what was possible in terms of engineering. " no, it wasn't, it was "what could we put in a car if we could charge as much as we wanted for it?" " But the Corolla is the benchmark car for everyday life. " you work in marketing, don't you?
          RGT881
          • 1 Year Ago
          @jz78817
          VW did not turn a profit on the Veyron until much later than anticipated. The r&d and general engineering expenses were through the roof.
        Dimitri
        • 1 Year Ago
        @JayLagan
        Your a true automotive enthusiast.
        RGT881
        • 1 Year Ago
        @JayLagan
        I won't downvote you, which is something that's reserved for pimply faced 15 year olds, but I'll say this, if one wants a quality car, fine, but there is a myriad of much better products out there. Corolla drivers are not only boring, but hopelessly unattentive and overall horrid drivers
        • 1 Year Ago
        @JayLagan
        [blocked]
          • 1 Year Ago
          [blocked]
      James
      • 1 Year Ago
      After all these years, Detroit engineers still can not build vehicles as good as Toyota. Makes me wonder if some of the Detroit engineers do not have 4 year engineering degrees. Something is wrong in Detroit.
        Darryl L. Forbes
        • 1 Year Ago
        @James
        actually, thats not true. In the following article, the Fusion scored higher than the Camry. http://www.motortrend.com/roadtests/sedans/1212_2012_2013_midsize_sedan_comparison/viewall.html
      Bobby
      • 1 Year Ago
      Let me start with the fact that I would never drive a corolla. It's not my type of car, and I'd spend my money elsewhere. But recently my sister asked for car help when buying a new car, and after her research she told me it was most likely going to be the new corolla when it comes out later. Instinctively I suggested the new Mazda 3. Or even a jetta, Cruze, elantra. Pretty much everything but the corolla. And she pretty much sumed it up with the idea that she didn't want to take chances with cars that in the past haven't been great quality wise and reliability. Our grandmas old ford focus was instinctively the worse, and my dads VWs had expensive maintenance then. Times have changed, but my sister wanted that consistent reliability. Long story short, if you need a car you can trust to get you from A to B and not break down, like a Nokia phone my sister says because it just does what you need. Then corolla. If you're like me, I'll still take a Mazda 3
        • 1 Year Ago
        @Bobby
        [blocked]
          Bobby
          • 1 Year Ago
          I understand your disagreement, I agree with you I don't like the corolla either. But, I'm sorry you don't call my sister a 'dumbnut'. Corolla may not be your choice; but I never call a person an idiot for their choice of vehicle. After research and customer satisfaction, the corolla was the better choice for her. You have to understand that she's not getting advice from fellow car enthusiasts. She's getting it from your average joe aka most car buyers. People who appreciate "fun to drive" are a small number in comparison to most car buyers. So because you think a car is the better choice; does not mean the person is a dumbnut for picking a car that does exactly what it's asked for.
          • 1 Year Ago
          [blocked]
      Mr. Bader®
      • 1 Year Ago
      Who cares
      Georg
      • 1 Year Ago
      Corolla is only a nameplate not a true model history line like the Beetle, Golf, Focus/Escort or Civic ... if VW would count (like Toyota do with the Corolla nameplate) every model version from the Golf (like Jetta, Golf Plus, Bora, Eos, Touran etc.) they would blow the Corolla out of the water by miles... Golf and Jetta/Bora allone are already more than 40million and it is the same car with and without a trunk but VW count them seperat 30million Golf and 10million Jetta/Bora and that in 39years not 47 like Toyota... That is only marketing counting to be on top....
      redgpgtp97
      • 1 Year Ago
      Wow, after 40 million vehicles, this car should be very reliable on the road.
      John
      • 1 Year Ago
      the new corolla is one of the better looking compact cars out
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