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Toyota has six vehicles that it's bringing to the Specialty Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.

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Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see o

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Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which isn't our Corolla but the European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved it?"

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Click above to watch video after the jump

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