2013 Toyota RAV4 EV
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If you're in the market for a new electric vehicle, now is definitely the time to buy or lease. Following price drops on just about every other EV on the market, Toyota is looking to push a few more all-electric RAV4 crossovers out the door over the Labor Day weekend. The Detroit News is reporting that, through September 3, anyone looking to get into a RAV4 EV in Los Angeles or San Francisco, can get a deal: a $299 a month lease (no word on down payment, though) or zero-percent financing for 60 months for buyers.

The $49,800 RAV4 EV normally leases for twice as much - $599 a month – so this move could be an attempt to sell more of the 2,600 units Toyota has planned to produce. Or maybe, if you thought $599 was a fair price, you can now get two RAV4 Evs. Although temporary, the price drop comes at a time when many other EVs on the market have had their prices reduced, including the Nissan Leaf, Chevy Volt, Smart Fortwo ED and Honda Fit EV, not to mention already low prices for the Fiat 500e and Chevy Spark EV.

*Note: 2012 RAV4 EV pictured here


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    • 1 Second Ago
  • 37 Comments
      EVnerdGene
      • 1 Year Ago
      Is anyone making money selling EVs ?
      kontroll
      • 1 Year Ago
      I'm flabbergasted that Tesla associates itself with such a POS company as toyota...
        Spec
        • 1 Year Ago
        @kontroll
        Toyota practically gave Tesla the factory that they currently have.
          Letstakeawalk
          • 1 Year Ago
          @Spec
          Toyota also pushed Tesla into going public, which proved to be an enormous positive.
      • 1 Year Ago
      [blocked]
      Justin
      • 1 Year Ago
      Should mention, its powertrain is made by Tesla, if I'm not mistaken.
      purrpullberra
      • 1 Year Ago
      I think the fact that it has Coda EV styling really hurts it as does not having Supercharger access, I suspect, but the looks are bad. Toyota may as well have gone to Leaf-level styling flourishes to at least make it interesting. I guess there are too many compromises. But I am kinda shocked they can't move even 2k+ of these.
      EVSUPERHERO
      • 1 Year Ago
      Freakin CA, they get all the good stuff!
      sp33dklz
      • 1 Year Ago
      Thank God Nissan dropped the price of the Leaf, and Fiat the 500E. It's forcing all other EV makers to follow suit or GTFO! Now that these vehicles aren't priced like boutique automobiles, they might actually have a chance for surviving.
      sniperhunter2001
      • 1 Year Ago
      Did they go shopping for headlights on eBay or something? They are awful...
        RoyEMunson
        • 1 Year Ago
        @sniperhunter2001
        To each his own I guess... I think they looks and work great.
      cpweinberg
      • 1 Year Ago
      Biggest issue here is availability. Most people in the US commute less than 20 miles each way per day yet primarily california, ny, florida, get the electric cars. Sure you can get the I-miev anywhere but what about the fit ev, the spark, the rav4?
        brotherkenny4
        • 1 Year Ago
        @cpweinberg
        Good point. Yet supposedly EV sales are poor as the media keeps droning on about. Perhaps we should wait until they are actually available to all people before we decide whether they sell poorly or not. I'd hate to assume anything based on the reaction from California, NY and DC.
      Ziv
      • 1 Year Ago
      I have been posting on GM-Volt.com for over 6 years and I am incredibly happy with my Volt. But if they offered this deal in the DC area I might have leased the RAV4 EV instead of my Volt, if the net had actually been $299 and there hadn't been a $4000 up front fee. That would have been an incredible price for a vehicle with 113 miles of range, 10 kW charging capacity and decent back seat legroom. It doesn't look as good as my Volt, but faster charging while I am grabbing a bite mid-day and more rear seat legroom are awfully inviting.
      Luc K
      • 1 Year Ago
      Why did Toyota base this not on the new RAV4? This is an 8 year old platform:-(. Second even if this is Tesla technology the MPGe rating is very poor. 50% lower than Accord PHEV and I think about 15-20% lower than the Model S.
        Letstakeawalk
        • 1 Year Ago
        @Luc K
        "Second even if this is Tesla technology the MPGe rating is very poor. 50% lower than Accord PHEV and I think about 15-20% lower than the Model S." At 76 mpge, the RAV4 is a little better than the FCHV-adv's documented 68.3 mpkg - and the FCHV-adv has much more room and much greater range. It's not hard to see where the advantages of a fuel cell drivetrain start to make more sense for an SUV. http://www.nrel.gov/hydrogen/pdfs/toyota_fchv-adv_range_verification.pdf
          DaveMart
          • 1 Year Ago
          @Letstakeawalk
          Allowing for charging losses this gets something like 450wh/mile. At the typical efficiency of the US grid, around 33%, it is a lot less efficient than the fuel cell version, even after reforming losses.
        Jesse Gurr
        • 1 Year Ago
        @Luc K
        Blame the fact its an SUV for the lower efficiency ratings
          Jesse Gurr
          • 1 Year Ago
          @Jesse Gurr
          100 miles thanks to the 40 kWh battery :)
          RoyEMunson
          • 1 Year Ago
          @Jesse Gurr
          Still gets 100 mile range easy, even more in extended charge mode. Also, for an SUV, its extremely fast...
          RoyEMunson
          • 1 Year Ago
          @Jesse Gurr
          @Jesse Very true... at least its no Fisker Karma (52MPGe)
      FIDTRO
      • 1 Year Ago
      Things aren't looking good for the inevitable Lexus model.
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