On a constant mission to court younger buyers, Scion will be adding some new in-car technology to its lineup for the 2014 model year. All Scion products will now come standard with a 6.1-inch touchscreen audio head unit that we first saw on the 2014 tC (as shown above).

In standard form, this head unit will feature HD Radio, Bluetooth and auxiliary and USB ports. Opting for the $1,198 BeSpoke Premium system brings navigation, integrated social media apps, geo-located POIs and Aha internet radio.

Other changes announced along with the new touchscreen include new two-tone paint schemes for the 2014 xD, a limited-production iQ and pricing for the 2014 lineup. As shown in the gallery, customers can now choose from silver-on-blue and black-over-grey paint combos. The iQ Monogram gets a burgundy-over-silver paint job with a limited run of just 150 units, and it goes on sale in October starting at $16,520 (not including $755 for destination).

As for the full line pricing, all models have had minor price hikes with the 2014 FR-S up $200, the 2014 xD up $175 and the 2013 xB up $170. Pricing for the redesigned 2014 tC was announced back in May marking the biggest increase for 2014 up $485. Scroll down for Scion's official press release.
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Scion Makes Touchscreen Audio System Standard for All Models
New Features and Pricing for 2014 Models and 2013 Scion xB

TORRANCE, Calif., (Aug. 15, 2013) – Scion is the first non-luxury car brand to feature a touchscreen audio system as standard equipment across its entire lineup. Scion also announces new features and manufacturer's suggested retail prices (MSRP) for the 2014 FR-S and xD, 2013 xB and the limited-production 2014 iQ Monogram Series.

All 2014 Scion models will come standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and AUX/USB port with iPod® connectivity. In addition, all 2013 xB models that begin production in August or after will also come standard with the new audio system.

"A standard touchscreen audio system across the entire Scion lineup stays true to the brand's innovative nature and responsiveness to the desires of its youthful drivers," Scion Vice President Doug Murtha said.

Available BeSpoke® Premium Audio System
Beyond the base audio system, all new models will offer the Scion BeSpoke Premium Audio system featuring Aha™. This upgraded system features GPS navigation services, integration with popular social media applications and smartphone-compatible access to 30,000 free audio stations, including sports, news, entertainment and Scion's own signature station featuring a lineup of its 17 music channels. The available BeSpoke system has a MSRP of $1,198. More details on the BeSpoke system can be found at www.scion.com/BeSpoke/.

2014 xD Offers New Two-Tone Colors
In addition to including the new Standard Display Audio System, 2014 xD models will be available in two new two-tone color options, Black Sand Pearl/ Magnetic Gray Metallic and Classic Silver Metallic/ Sparkling Sea Metallic. Vehicles will be available in dealerships in September. The MSRP for the Scion xD will be $16,720 for the automatic transmission model and $15,920 for the manual transmission. The two-tone paint options on the 2014 Scion xD are available for $500 above MSRP.

2014 Scion FR-S Features Added Comfort
The Scion FR-S rear-wheel drive sports car has attracted a following for its sporty handling and aggressive design. New for 2014, the FR-S will offer added comfort for both the driver and front passenger from new sport knee cushions that are located on the door panels and the sides of the center console. The MSRP for the Scion FR-S will be $25,800 for the six-speed automatic transmission model and $24,700 for the six-speed manual transmission.

2014 iQ MonogramTMSeries Packed with Value
The iQ is one of the world's smallest four-seaters, perfect for urban efficiency and parking. The iQ Monogram Series focuses on taking the iQ to the next level by adding premium features at a great value. The limited-production iQ will feature the stylish two-tone paint combination of Black Currant Metallic/Classic Silver Metallic, color-keyed exterior mirrors and spoiler, along with a premium alloy wheel package and floor mats emblazoned with the iQ logo. Only 150 iQ Monogram Series models will be made. They will have a MSRP of $16,520 and arrive in dealerships in October.

2013 xB Now Features Standard Display Audio System
2013 xB models that begin production in August or after will come standard with the new Scion Display Audio System. In addition to its iconic shape, the xB offers lots of utility with its generous passenger and cargo space. Available now, the MSRP for the Scion xB is $17,920 for the automatic transmission model and $16,970 for the manual transmission.

Scion MSRPs do not include a $755 delivery, processing and handling (DPH) for all Scion models. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. The complimentary Scion Service Boost includes normal factory-recommended maintenance services up to two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for up to two years from the date of purchase.

Scion Pricing Chart
Model MSRP
SCION iQ Monogram Series (CVT-i) $16,520
SCION xD (MT) $15,920
SCION xD (AT) $16,720
SCION xB (MT) $16,970
SCION xB (AT) $17,920
SCION FR-S (MT) $24,700
SCION FR-S (AT) $25,800


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    • 1 Second Ago
  • 28 Comments
      brgtlm
      • 1 Year Ago
      Considering how awful the current Pioneer head unit in functionality and appearance, it'd be hard to get any worse.
      Mario
      • 1 Year Ago
      Dear Scion. Please Redesign your line of cars. They are just way to old. Thanks Everyone :)
      mikeybyte1
      • 1 Year Ago
      I thought most Scion buyers were much older. This touch screen will only alienate them. Younger buyers still are not buying Scion. Probably due to product as well as the economy. I don't think this new head unit will make a difference for them.
        Greg
        • 1 Year Ago
        @mikeybyte1
        Odds are it is actually to standardize parts and reduce inventory.
        Wacko
        • 1 Year Ago
        @mikeybyte1
        So basically they don't want anyone to buy a Scion
      bricko
      • 1 Year Ago
      Great , just as new car thinking is moving back to actual knobs etc. Finding the touch screens suck in moving and bouncing vehicles. Putting back TWO knobs, one for volume and one for station selection. Ford moving back that direction. Knobs much more positive feedback.
        jtav2002
        • 1 Year Ago
        @bricko
        Please refer to above picture. There are still knobs, too.
          DK
          • 1 Year Ago
          @jtav2002
          Pretty bad when people don't even look at the pics before commenting.
      Hazdaz
      • 1 Year Ago
      So just as other automakers are finally moving AWAY from touchscreen controls, Scion is making them standard? Hey Scion, you guys like to pretend you're a hip brand that is ahead of trends, well touchscreens have no place in a car. Drivers want real physical buttons, not a smooth piece of glass to touch that offers no feedback. Be the brand that moves BACK to good old no-nonsense buttons and knobs for your controls.
      R S
      • 1 Year Ago
      For those of you complaining about touchscreens, there are controls on steering wheel that will move your presets and also let you seek a station. There are also two knobs for volume/power and to tune your stations. I suggest you learn to use it before you complain. My thinking is you never had a car with these options are to lazy to figure it out.
      dss10
      • 1 Year Ago
      I'd rather have the radio controls on the steering wheel than a touch screen.
      rbnhd1144
      • 1 Year Ago
      I'm with the rest of these guys, I hate touchscreeens, they are hard to use, its not good taking your eyes off the road, you dont need to take your eyes off the road with two old knobs. Hasn't Toyota heard, the younger folks arent interested in buying cars. Keep it simple.
        jtav2002
        • 1 Year Ago
        @rbnhd1144
        In the case of the vehicle in question with this article, there are still normal knobs, and a lot of vehicles in general utilizing touchscreens still have actual buttons too. Not to mention most vehicles have steering wheel controls as well. So I don't think the taking your eyes off the road argument holds much water.
          Greg
          • 1 Year Ago
          @jtav2002
          Only volume, track, & such are available on the wheel. Most of these require navigating through menus on the touch screen to do anything else. The criticism are valid.
      superchan7
      • 1 Year Ago
      Scion interiors are too dark and plasticky. Also, Toyota needs to foam up their door panels because they close with the tinniest sound. The xB is the most practical car Scion sells. It needs a small exterior refresh (if not a complete redesign), a massive interior upgrade and a 6-speed transmission for fuel economy. A good execution will find wide appeal as the car is shockingly spacious. The Nissan Cube is in a similar situation--these cars are stuck in 2007. The xD is a segment buster in the US because it has nearly zero competitors, but its appeal is mostly limited to urban centres. Not sure if this car needs to be offered in the US, but then again there's the iQ which makes even less sense. The tC just kind of goes on with its once-mass-now-niche market of buyers who just want a sporty-looking coupe that isn't sporty. Gripes with the interior still apply. FR-S still sells itself, but Toyota would be wise to keep a close eye on needed updates to keep the demand up (again, interior). I was close to deciding on an xB for my family, crummy interior and all. The 500L is not that much more money, a small reduction in cargo space and a vastly better experience. You could go further up with the Countryman, but that's an issue of taste and not value.
        DK
        • 1 Year Ago
        @superchan7
        I agree. I want to like the xB more, but it is so outdated, especially compared to the Soul. The Soul came out after it, has had multiple updates (engines, transmissions, exterior and interior), and is getting a redesign for next year. Why are they letting it rot on the vine?
        Robert
        • 1 Year Ago
        @superchan7
        Toyota doesn't seem interested in updating the engines and transmissions of their moneymakers like the Corolla (yes I know they have a 6 speed now, but they are still selling the 1987 transmission in the base model), I can't imagine they are in any hurry to do anything remotely similar for the Scion line. You are right, but it doesnt look like Toyota cares all that much.
      Bradford
      • 1 Year Ago
      The headunit looks great. I would buy it if it was available as an aftermarket for my Jeep. What I don't like is that you have to pay $1,198 extra for what basically sounds like a GPS chip and some software.
        Hazdaz
        • 1 Year Ago
        @Bradford
        What's even worse is that the $200 smartphone in your pocket probably does a much better job at both navigation and entertainment than that $1200 unit.
      LOLO
      • 1 Year Ago
      WOW u can touch the screen!?!?! you mean like buttons. lol why are people so amazed by these things
      Jim Pease
      • 1 Year Ago
      You could leave the CD player out for me.
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