Buick struggling to keep up with Encore demand
General Motors admits that it underestimated demand for the diminutive Buick, which is built in Korea and sold as the Opel Mokka in Europe, where it's also seen success. Buick spokesperson Nick Richards told AN, "We increased production, so there have been a lot more landing within the last month."
Buick has done a booming business, though, even with its limited supply of Encores. With over 12,000 units sold in the first half of 2013, the small CUV is on pace to annihilate industry analysts' estimates, which predicted no more than 18,500 units in 2013. We're not entirely surprised. When Autoblog first drove the Encore late last year, we professed that we had no idea how sales would turn out, as the Encore wasn't really entering into an established segment. Even so, wefound a surprising amount to like in the Encore, enough that we "wouldn't bet against it" being a major success.
As Automotive News points out, though, Buick won't be alone in this oddball, subcompact, premium CUV segment for long – Audi, Lexus, Lincoln and even corporate sibling Cadillac are expected to bring competitors to market in the next few years.
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