Buick is having a hard time keeping up with demand for its all-new Encore mini-CUV, according to a report from Automotive News. The stylish, lifted five-door went on sale in January, but dealers have reported that supplies have dwindled after the initial high demand, taking the proverbial "wind out of the sails."

General Motors admits that it underestimated demand for the diminutive Buick, which is built in Korea and sold as the Opel Mokka in Europe, where it's also seen success. Buick spokesperson Nick Richards told AN, "We increased production, so there have been a lot more landing within the last month."

Buick has done a booming business, though, even with its limited supply of Encores. With over 12,000 units sold in the first half of 2013, the small CUV is on pace to annihilate industry analysts' estimates, which predicted no more than 18,500 units in 2013. We're not entirely surprised. When Autoblog first drove the Encore late last year, we professed that we had no idea how sales would turn out, as the Encore wasn't really entering into an established segment. Even so, wefound a surprising amount to like in the Encore, enough that we "wouldn't bet against it" being a major success.

As Automotive News points out, though, Buick won't be alone in this oddball, subcompact, premium CUV segment for long – Audi, Lexus, Lincoln and even corporate sibling Cadillac are expected to bring competitors to market in the next few years.


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  • 54 Comments
      Scooter
      • 1 Year Ago
      I drive a TON. Still never seen one of these. Or maybe I mistake it for a Saturn Vue?
      andrite36
      • 1 Year Ago
      That would be brilliant!
      normc32
      • 1 Year Ago
      Collapse the front passenger's seat forward for about 65 cubic feet of cargo.
      luigi.tony
      • 1 Year Ago
      Sorry, FIAT 500L rapes this sad Buick
      Dfelix70
      • 1 Year Ago
      I would bet my pinky finger that close to 30% of these "sales" were fleet sales and not retail sales.
      reattadudes
      • 1 Year Ago
      ah, yes all the "experts' in the 16-18 year old age bracket has to put in their two cents' worth. in the meantime, Buick sells as many as they can make, and there are waiting lists at most dealerships. who do you think Buick cares about; the peanut gallery here, or the folks that are waiting in line to BUY one?
      Brad
      • 1 Year Ago
      Really a solid little vehicle that offers a lot for the money. No surprise it will easily double that 18,000 unit/yr low-ball estimate. Good mileage, Buick quality, lots of room for a compact, and looks better in person to boot.
      BB79826
      • 1 Year Ago
      I actually have seen a surprising number of these things. For me, I love the form factor, but the powertrain is so *unbelievably* uncompetitive (real-world mileage is worse than the frickin' LaCrosse, and it's slower to boot) that I'd never consider one of these. But most people wouldn't care. FWIW, GM: Strip off the chrome and the fancy features, sell it as the Chevy Tracker, and watch sales increase 10x.
      funguy6713
      • 1 Year Ago
      I saw one of these for the first time yesterday, white exterior with brown leather interior. It looks much better in person the interior is very plush.
      Jason
      • 1 Year Ago
      Putting aside the fact that Autoblog never really calls out cars on their weaknesses, there's no way you guys can legitimately say you called this one. I just re-read the Encore's first drive, and it's about as "we don't really like this car but we don't want GM to un-invite us from press events" as it could be.
      Drezz
      • 1 Year Ago
      Seems like a nice package overall, I can see why it's selling well. Would probably find a bunch more buyers with a more powerful engine option.
      ishmaelcrowley
      • 1 Year Ago
      It's too bad the Vibe isn't around anymore. This is a poor imitation.
        The Friendly Grizzly
        @ishmaelcrowley
        Imitation of what?
        Karl_T
        • 1 Year Ago
        @ishmaelcrowley
        I think they saturated the mid 20-something single mom, and old people market segments they could with the Vibe. Doubt there are many people left to sell them to...
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