Infiniti has officially confirmed news we broke last month about its G37 sedan – that it will live on in showrooms alongside its erstwhile replacement, the 2014 Infiniti Q50, a model that goes on sale this week. And it's sticking around for quite a while – it will be sold through the 2015 model year.

In order for the G37 and Q50 to not rub shoulders, Infiniti is rolling out an amended G lineup, complete with lowered pricing. The G37 will stick around in Journey and all-wheel drive trims, both powered by the same 3.7-liter VQ-Series V6 engine, and only two option groups will be available, Premium and Navigation. The G37 Journey will now start at $32,550, while the G37 Sedan AWD will run $34,150 (both are subject to a $905 destination fee).

The 2013 G37 had been priced from $38,255 delivered as of earlier this week, so the price drop is significant, likely bringing the base MSRP more in line with where transaction prices had been on the aging model. The new pricing, which takes effect August 6, should also allow the G37 gain consideration amongst shoppers of smaller-engined rivals like the BMW 320i while the Q50 waits on a turbocharged four-cylinder and diesel engine from Daimler. For comparison's sake, the larger, more tech-rich Q50 will start at $37,605 delivered.

Why leave the G37 hanging around with its successor? According to Ben Poore, Infiniti of America's vice president:

"The introduction of the Q50 with its distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy. It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."

Confusingly, the G37 will apparently keep its nameplate in the face of Infiniti's new Q-based nomenclature, a system that has already changed the G37 Coupe and Convertible models to the name Q60. For more, check out the official press release by scrolling below.
Show full PR text
Version 6.1 – 8/5/13




Infiniti Continues Production of G37 Sedan – Will Be Sold Alongside the All-New 2014 Q50 Premium Sedan

• Infiniti G37 sedan will remain on sale in the United States until mid 2015
• Revised line-up with M.S.R.P.s repositioned, effective August 6
• All-new Infiniti Q50 and Q50 Hybrid available this week at Infiniti retailers nationwide

NASHVILLE, Tenn. (August 5, 2013) – Infiniti today announced that a revised line-up of the Infiniti G37 sedan models will continue to be available in the United States through model year 2015 alongside the all-new Infiniti Q50. Base Manufacturer's Suggested Retail Prices* (M.S.R.P.) are being repositioned to reflect the product hierarchy with the higher content 2014 Infiniti Q50 – which will go on sale this week at Infiniti retailers nationwide.

"The introduction of the Q50 with its distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy, said Infiniti Americas Vice President Ben Poore. "It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."

Two models of the Infiniti G37 Sedan will continue to be produced, the G37 Sedan Journey and G37 Sedan AWD. Only two options will be available, the Premium and Navigation Packages.

The significantly streamlined and focused G37 product lineup is a key driver of the price repositioning. The adjusted base Manufacturer's Suggested Retail Prices (MSRP)* for the 2013 Infiniti G37 Sedan are:

Model
Engine/Drive
MSRP
G37 Sedan Journey
3.7-liter V6 / RWD
$32,550 USD
G37 Sedan AWD
3.7-liter V6 / AWD
$34,150 USD
Destination and Handling $905 USD

The dramatic new 2014 Infiniti Q50 is offered in a choice of 328-horsepower 3.7-liter V6 or 360 net horsepower 3.5-liter Hybrid models. Starting prices* are $36,700 USD for the Q50 3.7-liter model and $43,950 USD for the Q50 Hybrid Premium model. For full information on the all-new 2014 Infiniti Q50 premium sedan, please visit InfinitiUSA.com.

# # #


About Infiniti:
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti's Director of Performance.
More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiusa.com. For the latest news on Infiniti, visit www.infinitinews.com, "like" Infiniti on Facebook or follow the brand on Twitter @InfinitiUSA.

* MSRP excludes applicable tax, title, license and destination & handling fees of $905. Dealer sets actual price. Prices and specs are subject to change without notice.


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    • 1 Second Ago
  • 48 Comments
      Henry
      • 1 Year Ago
      This is a welcome news in my book. At the new price point and the power that goes with this car, I am in. It will make for a good daily driver over a lot of cars and still keep the name G. Oh yes, count me in.
      Maddoxx
      • 1 Year Ago
      They should not sell these side by side it's just going to cannibalize some sales from the Q50
        RedEmblem
        • 1 Year Ago
        @Maddoxx
        That's true... is Nissan trying to kill Infiniti on purpose?
          Greg
          • 1 Year Ago
          @RedEmblem
          I think the former Audi executive is working as a double agent to destroy Infiniti from within and return to Audi a hero. How else can you explain these drastic changes to the model names and charging extra for things like a leather interior on the Q50?
      nickallain
      • 1 Year Ago
      To me, this means that Infiniti has something up it's sleeve for 2016 to introduce a new sub Q50 (Q30? Q40?) car based on the Q50 chassis to capture entry level buyers. They tried it with the G25 (miserable failure).
        futuramautoblog
        • 1 Year Ago
        @nickallain
        That's what the article mentions. Turbo 4 and diesel coming later.
          Sanchez
          • 1 Year Ago
          @futuramautoblog
          Exactly. The G25 couldn't stick around due to the EPA and a smaller-than-3.7L replacement engine isn't yet available. So...the old car takes on the entry price point to bridge the gap. Of course, this doesn't mean it's not confusing.
      brgtlm
      • 1 Year Ago
      I guess when you have no entry-level Infiniti - you just lower the price of the outgoing model and make resale values plummet. Altogether, it is not a bad choice for the price - and that you can probably buy it invoice or lower since its so old.
      mikeybyte1
      • 1 Year Ago
      I don't think this is going to impact depreciation values. The article said the new base pricing matched what the actual transaction prices were. And that is for base without the Premium or Nav. So my guess is they will not be discounting this new base price at all. And this probably allows them to not discount the Q50. Salesmen will simply say "oh if you are only looking to spend around $33k then I can put you in a G37 Journey". So it may actually be a smart move by them. Don't get me wrong - it is confusing and consumers may not follow or like it. But it may work for them from a numbers standpoint, keeping the Q50 selling at a higher price point. The thing is, they may not sell many Q50s if the cheaper G37 is still sitting there, even if it is missing all of the bells and whistles only found on the Q50.
      Feurig
      • 1 Year Ago
      I wonder how this will affect earnings calls and, as a consequence, stock prices. Poor sales performance on their new bread and butter sedan may lead to lowered expectations. Not sure if this is a good idea offering the previous model alongside of the current. Excitement may sell some Q50s, but with the G37 there as a cheaper model, people will just be confused and may just get a fully loaded G37 for cheaper.
      Terry Actill
      • 1 Year Ago
      Enough articles about Infiniti. So boring.
      zizixx89
      • 1 Year Ago
      I can tell you guys dont know anything about auto marketing.
        icemilkcoffee
        • 1 Year Ago
        @zizixx89
        You mean- the same kind of marketing that led to rental lots full of rows and rows of outdated, mediocre domestic cars? You can keep that knowledge.
          zizixx89
          • 1 Year Ago
          @icemilkcoffee
          Blahhhh they only give out M's and QX56's irrelevant answer to my comment. Move on now
      • 1 Year Ago
      [blocked]
        art
        • 1 Year Ago
        Do you comment the same thing on every single q50 related post?? Get a life
        • 1 Year Ago
        [blocked]
      8LiterHemiV8
      • 1 Year Ago
      Well, Infiniti current line up is a disaster.
      Joel!
      • 1 Year Ago
      So G is the new Q but G isn't the Q. Wait isn't Q from those Bond movies. And didn't Q just come out this weekend? So what does the Q stand for? I really don't understand this Q or MK nameplate marketing mix. Just as I don't understand why some 3 series are now 4 series. I guess it'll take some time. I remember when the Audi 5000 was renamed the umm...wait was it the A4 or A6? So maybe this will work. Give it 20 years or so.
      • 1 Year Ago
      [blocked]
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