In order for the G37 and Q50 to not rub shoulders, Infiniti is rolling out an amended G lineup, complete with lowered pricing. The G37 will stick around in Journey and all-wheel drive trims, both powered by the same 3.7-liter VQ-Series V6 engine, and only two option groups will be available, Premium and Navigation. The G37 Journey will now start at $32,550, while the G37 Sedan AWD will run $34,150 (both are subject to a $905 destination fee).
The 2013 G37 had been priced from $38,255 delivered as of earlier this week, so the price drop is significant, likely bringing the base MSRP more in line with where transaction prices had been on the aging model. The new pricing, which takes effect August 6, should also allow the G37 gain consideration amongst shoppers of smaller-engined rivals like the BMW 320i while the Q50 waits on a turbocharged four-cylinder and diesel engine from Daimler. For comparison's sake, the larger, more tech-rich Q50 will start at $37,605 delivered.
Why leave the G37 hanging around with its successor? According to Ben Poore, Infiniti of America's vice president:
Confusingly, the G37 will apparently keep its nameplate in the face of Infiniti's new Q-based nomenclature, a system that has already changed the G37 Coupe and Convertible models to the name Q60. For more, check out the official press release by scrolling below.
"The introduction of the Q50 with its distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy. It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."
Infiniti Continues Production of G37 Sedan – Will Be Sold Alongside the All-New 2014 Q50 Premium Sedan
• Infiniti G37 sedan will remain on sale in the United States until mid 2015
• Revised line-up with M.S.R.P.s repositioned, effective August 6
• All-new Infiniti Q50 and Q50 Hybrid available this week at Infiniti retailers nationwide
NASHVILLE, Tenn. (August 5, 2013) – Infiniti today announced that a revised line-up of the Infiniti G37 sedan models will continue to be available in the United States through model year 2015 alongside the all-new Infiniti Q50. Base Manufacturer's Suggested Retail Prices* (M.S.R.P.) are being repositioned to reflect the product hierarchy with the higher content 2014 Infiniti Q50 – which will go on sale this week at Infiniti retailers nationwide.
"The introduction of the Q50 with its distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy, said Infiniti Americas Vice President Ben Poore. "It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."
Two models of the Infiniti G37 Sedan will continue to be produced, the G37 Sedan Journey and G37 Sedan AWD. Only two options will be available, the Premium and Navigation Packages.
The significantly streamlined and focused G37 product lineup is a key driver of the price repositioning. The adjusted base Manufacturer's Suggested Retail Prices (MSRP)* for the 2013 Infiniti G37 Sedan are:
G37 Sedan Journey
3.7-liter V6 / RWD
G37 Sedan AWD
3.7-liter V6 / AWD
Destination and Handling $905 USD
The dramatic new 2014 Infiniti Q50 is offered in a choice of 328-horsepower 3.7-liter V6 or 360 net horsepower 3.5-liter Hybrid models. Starting prices* are $36,700 USD for the Q50 3.7-liter model and $43,950 USD for the Q50 Hybrid Premium model. For full information on the all-new 2014 Infiniti Q50 premium sedan, please visit InfinitiUSA.com.
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Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti's Director of Performance.
More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at www.infinitiusa.com. For the latest news on Infiniti, visit www.infinitinews.com, "like" Infiniti on Facebook or follow the brand on Twitter @InfinitiUSA.
* MSRP excludes applicable tax, title, license and destination & handling fees of $905. Dealer sets actual price. Prices and specs are subject to change without notice.