Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we've already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still seen fit to release a concept that previews the new design. Called the Mini Vision, it looks broadly similar to the cars we showed you at the beginning of the month, aside from a few concepty styling pieces.

The Vision is a well-balanced blend of the stylish hatch that rebooted the Mini brand in 2002 and the more bloated model that arrived in 2007. It's more rounded than the 2002, but seems decidedly more muscular than the 2007, and features modern accents like full LED headlights inspired by the sadly not-for-production Rocketman concept. Mini's traditional floating roof soldiers on, while the concept wears side grilles that seem borrowed from the Countryman and Paceman. Based on what we've seen in the spy shots, however, that treatment isn't going to make production, at least not on the models we've seen.

It's safe to say that the interior on this concept bears only a slight resemblance to what we'll see on the production car. The integrated Union Jack straps in the door panels are a cool touch, but the Vision's cabin looks like something out of a flying saucer. We'd expect only inspirational traces to arrive on the production model.

Mini revealed the Vision Concept at something called the Mini Design@Home event earlier today. We expect to see it trotted out on the auto show circuit before the production third-gen F56 Mini Cooper Hardtop makes its official debut later this year or early next year.
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MINI Vision. An exclusive look at MINI design of tomorrow.

Munich. At today's MINI Design@Home event Anders Warming, Head of MINI Design, previews a sampling of visionary design and innovative ideas. The MINI Vision, for example, showcases various elements of future MINI design. Here, MINI has developed a vehicle design laced with new creative impulses that advance the cause of premium quality in the compact class.

In customary MINI fashion, the MINI Vision seizes the limelight with creativity, individuality and a generous helping of versatility. Interactive gadgets such as the Driving Experience Control switch offer a glimpse of the future. This particular feature allows the whole of the car's interior to be transformed into a variety of different colour and experience worlds in the blink of an eye.

The presentation of the MINI Vision is based around a virtual 3D hologram. This form of expression provides a window into how the MINI designers go about their business. Complementing their familiar toolset of sketches and 1:1 clay models, virtual reality allows them to test and fine-tune creative ideas quickly and under realistic conditions.

The exterior: a perfect balance between old and new.
The design of the MINI Vision reaches pointedly into the brand's past and combines the underlying features and values of MINI with future-focused aesthetic and technical innovations. The hexagonal radiator grille is inspired by the classic Mini, for example, and the MINI Vision integrates both the bumper and auxiliary lights into the grille.

The traditional and unmistakable rounded MINI forms are reflected in the exterior through elements such as the elliptical full-LED headlights. Their outer ring emits a consistent light and fulfils a daytime driving light function.

Among the stand-out signature features of the MINI brand are the clear separation of the roof, glasshouse and body. The chrome strip wrapped around the top of the body, the distinctive side indicator element and the black band framing the lower edge of the car are all hallmark MINI styling elements.

The MINI Vision presents these three defining design elements as a flowing, interconnected unit – conjured from innovative and lightweight "organo metal". This extremely mouldable but also very strong material is produced by pressing various fibres into a composite. Organo sheets have a unique texture comparable to that of fabrics.

Alongside lightweight construction techniques, aerodynamics also play a frontline role in the conceptual ideas behind the MINI Vision. The car's body includes an aerodynamic air intake and outlet around each front wheel arch, airflow-optimised wheel rims and exterior mirrors, and an integral, air-channelling roof spoiler.

At the rear, muscular shoulders lend the MINI Vision extremely sporty and compact proportions. The finely drawn and clearly defined edging in the car's bodywork is central to the exterior design language of the MINI Vision and underlines the concept's precision and sporting intent.

The interior: originality and creativity packed into a very small space .
The interior of the MINI Vision stands out with its individual style, variability, functionality and aesthetic appeal. The fundamental idea behind the MINI brand – of providing maximum comfort within minimal exterior dimensions – filters through every detail of the interior.

A transparent and open cockpit, sweeping doors and a "floating" centre console allow the driver and passengers to experience the sensation of a wide open space coupled with the benefits of a space-saving small car. Lounge seats featuring dynamic piping add the finishing touch to the unique interior ambience.

The creative design solutions have been brought together with established pillars of MINI design. For example, the elastic fabric straps on the insides of the doors – arranged like the stripes of the Union Jack flag – are a nod to the brand's British heritage. However, the stretchable straps have a functional as well as stylistic role: these flexible retaining devices are designed to hold a magazine, mobile phone or drinks bottle within easy reach.

The fresh layer of variability added by the MINI click system offers additional scope for customising the interior. Smartphone holders, a storage box, cup holder or small safe can be attached and removed in a single movement as and when required.

The interior of the MINI Vision as a whole can also be adapted to a variety of interaction requirements with similar flexibility and immediacy. The Driving Experience Control switch allows the driver to choose between a pure and focused or fully-interconnected mode. The two modes are expressed in different colours using calm, clear light and dynamic, energy-charged shades. Another highlight of the fully-interconnected mode is the "MINI Disco" floor. Here, an expressive interplay of colours, light and forms transforms the footwells as the MINI Vision appears to come vibrantly to life. As well as turning the ambient colour scheme of the interior on its head, the Driving Experience Control switch also changes the face of the familiar MINI circular central display. Depending on their selection, drivers will be met by either a classic, analogue-style view or an impressive 3D look, which gives the full suite of display elements an unaccustomed depth.

Colours and materials: structures form characters.
The Glamorous Gold paint finish – a shimmering gold-tinged orange tone – has never been seen before in the history of MINI design. And the use of organo metal creates an intriguing contrast to this gleaming metallic shade. The organo metal adds highlights not only to the outside of the car, but also to the interior, its unique structure lending the MINI Vision a cutting-edge character.

A tough, dark-blue fabric recalling the properties of a high-quality suit is employed for the seats and sections of interior trim. The seamless transitions of the various materials between the interior and exterior bring consistency to the MINI Vision despite the use of different materials and textures.

Its unbeatable scope for personalisation and an extremely sporty and precise design make the MINI Vision the perfect partner for the road, tailored to the needs and preferences of the individual driver. This design vision demonstrates that MINI will continue to use intelligent variability, imagination-capturing technology and a compact sporting presence to deliver unrivalled driving fun over the years to come.


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    • 1 Second Ago
  • 24 Comments
      GFB
      • 1 Year Ago
      The following is just one man's opinion. Mine alone. For better or worse, MINI is married to Frank Stephenson's original retro-design concept much like the Porsche 911 is to F. A. Porsche's original drawings. Even more than the 911, Stephenson's MINI was a work of art, the finest retro-design yet produced. However, the jury is out as to whether MINI can maintain mind-share for this design language for the next 10 to 25 years. Over the years, modernizing tweaks to the 911's original concept have held up well but the MINI is suffering from 12 years of facelifts that are like spray-painting the Mona Lisa. This concept comes across more like a SEMA entry by a California mod shop. Coming in, the grille looks nice but replacing the fog lights with brake air intakes seems to me to be a choice better not made. The side view could have been penned by a teenage Hot-Wheels designer but I kind of like it. Going away, the huge taillights look like a bland and ugly afterthought. BMW made a mistake allowing MINI to exploit this design language on its larger Clubman, an awkward design at best. They are making a mistake with this facelift if this concept makes it to production. You're always walking a tightrope when copying a work of art.
      RonMcCord
      • 1 Year Ago
      I personally like to think of the Mini S looking like a bulldog or in my case a French Bulldog. I like that about it short and muscular and agressive looking yet fun. I am super interested in a mini cooper s hatch or a ford focus for the more practical in me. I have no kids, just a hot colombian wife and a french bulldog. The frenchie makes me smile everyday and laugh and that is priceless. If I can find that in the looks and drive of a car I count that as a special quality in a car. How many give you that feeling, surely a handful. I dont think from what I have seen mini is going to screw up their best seller. I think interior will be improved as well as performance. I am down!
        telm12345
        • 1 Year Ago
        @RonMcCord
        Right on!
        Hernan
        • 1 Year Ago
        @RonMcCord
        Are you the guy from Modern Family? Hot Colombian wife and Estela the french bulldog?
      chrismcfreely
      • 1 Year Ago
      Kill it with fire.
      telm12345
      • 1 Year Ago
      I know the yellow spy photos made it look like a fish, but I wonder if from the right angle it would look more like this (i.e. less "fishy"). At least that's what I hope...
      • 1 Year Ago
      [blocked]
      futuramautoblog
      • 1 Year Ago
      See? Those super telephoto spy shots simply didn't do the justice on how MINI will actually look in real life! I like ti so far. Looking forward to seeing one later this year in person!!
        telm12345
        • 1 Year Ago
        @futuramautoblog
        Totally agree - I think the top-down photos didn't quite do it right.
      Phontsolo
      • 1 Year Ago
      Why do people insist on comparing front of cars to an animal? Could you not say something looks like something else with most everything? Give it a rest.
        CJ
        • 1 Year Ago
        @Phontsolo
        I can understand animal references to a point, I really get tired of this car looks like that car comments.
      askroon
      • 1 Year Ago
      Too late Mini, we already saw the finished product in its entirety in those spy photos
      Dvanos
      • 1 Year Ago
      The front has a little retro Jaguar style especially in the headlights.
      M Kim
      • 1 Year Ago
      Looks like the Morgan Aero has a new slightly cross-eyed friend!
      stecki3d
      • 1 Year Ago
      i like the profile but i miss that front "bulldog" feel, esp on the S. still nice though.
      cpbraun
      • 1 Year Ago
      This concept looks fantastic. I love the weird almost woodgrain finish on the fender flare molding. The problem with the production car (and the reason none of them will look as good as the R53) is the huge front overhang. This concept has about 2-3 inches in front of the front wheel, which looks great. The production cars have what appears to be nearly a foot hanging out over the front, and it's disgusting.
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