This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.

Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.


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  • 74 Comments
      MAX
      • 1 Year Ago
      Any word on the Barracuda and the rear wheel drive Dodge midsize? The more I look at Ralph's latest Chrysler products like the Charger, Ram, 300, Durango, Dart Grand Cherokee and yes even the Cherokee, the better they look. The latest Charger has aged quite well and now seems to become a part of American culture like the 68-70 models..
      • 1 Year Ago
      [blocked]
        Bill Burke
        • 1 Year Ago
        Agreed. I doubt that the Durango will be dropped. I believe the proposed Jeep Grand Wagoneer seven seat SUV will not be produced as capacity will be an issue and the Durango meets the definative need. The European thinking of non-duplication and cross branding is not fully applicable in the states as the American take on automobiles is different than Europe and the rush to end our practice of building models that are distinguished mildly by small design differences is a mistake. I know my 300 shares most all mechanics with the Dodge Charger, but extensive styling differences and suspension tuning makes the brands fit a different demographic, totally. I know the deal, so do most Americans, but it's that cultural inbreeding of brand identity that makes it work for Americans and a mistake to fight that thinking. Fiat is beginning to get it unlike Daimler which had no clue. The Durango gives Chrysler Group the seven seat SUV it needs and buyers can cross shop Jeep and Dodge in the same showroom. My message is yes reduce models that are too overlapping (Caravan/Town and Country) but celebrate the differences that work with creative styling and engineering differences that keep all the brands healthy and the demographic diverse customers satisfied.
      Cruising
      • 1 Year Ago
      Here's my idea. Dodge Copperhead, cheaper alternative to the Viper but still can be a halo car for the brand. Demon concept, Miata fighter, this concept looked amazing and production ready when it came out Dart, sportier FWD/AWD to replace the Avenger midsize take on the Fusion, 6, etc.., Charger can remain full-size RWD flagship but update the styling more modern sleek not so much muscle car like maybe Demon inspired styling. Smallish sportier hatchback, Fiesta fighter. Of course some type of crossover to take on the Escape and the like.
        Bill Burke
        • 1 Year Ago
        @Cruising
        Anron-- The rear wheel drive Avenger replacement is a sure thing. It will be based off a new Alfa Romeo platform and the decision to do the Dodge and Alfa off a shared platform was economic, as doing both created the volume necessary to make it a valid business case. This new platform opens all kinds of doors to Dodge from exotic engines from Italy and many potential models from sedans, coupes, hatchbacks and a convertible. This Fiat deal is magic for Chrysler Group believe me.
        Bill Burke
        • 1 Year Ago
        @Cruising
        Copperhead no. Demon yes as a affordable FWD/AWD sports coupe with the Copperhead logo. Dart yes as an expanded line of vehicles with a hatchback. The Avenger is already going to a RWD platform shared with Alfa Romeo.Charger and Challenger are being updated and the Journey is the crossover. The Caravan remains as the lone Chrysler group minivan. Sound thinking Cruising, but consider my thoughts.
          • 1 Year Ago
          @Bill Burke
          [blocked]
          Cruising
          • 1 Year Ago
          @Bill Burke
          Yeah I can see the Dart as a expanded line of vehicles sedan/hatch/coupe. Having a RWD mainstream midsize Avenger will definitely make it stand out because of that. Maybe consolidate the Charger/Challenger into one model but offer two bodies styles large flagship sedan and large GT coupe. I would also add a mini city car, they can have some fun with that I would call it Dodge Mischief keeping in theme with the great names it would be more aggressive alternative to the 500, Spark, Smart etc... Of course the updated Journey and bring back the van, definitely core models.
      me_not_you
      • 1 Year Ago
      Yay!
      whofan
      • 1 Year Ago
      They should put Dodge brand back on the truck where it belongs and kill the Ram brand. Good news Dodge lives for now. I like Chrysler vehicles and Dodge trucks.
      FuelToTheFire
      • 1 Year Ago
      Actually, I think there is a middle ground they should follow. This plan involves keeping Dodge. The decision to branch off Ram from Dodge was stupid. Make all current Ram vehicles Dodges again. Make Dodge a truck-only brand. The Fiat model line is way too small and niche for us Americans. Discontinue it. Make Chrysler the "regular" brand, competing with Ford, Toyota, Honda, Chevy, etc. Bring back the PT Cruiser, keep the 200, 300, and TC as they are. Fiat wants to bring over Alfa, don't. In fact, discontinue it EVERYWHERE; it's a dying brand. Instead, bring over Lancia, and make it a rally-oriented luxury brand. AWD and dual clutch standard on all models. Take the Lancia Delta, make a sedan out of it, make an Integrale with the Caliber SRT4's 2.4 turbo engine with 300 hp, sell it for $30 k base, and BAM, you have a vehicle which can take on BOTH the Mitsubishi Evo as well as the BMW 335i, maybe a version with a turbo'd Pentastar as an M3 competitor. A heavily modified Chrysler Sebring/200 with full-time AWD and a choice of a Pentastar or a Hemi can be Lancia's BMW 535i competitor for $40 k, and a reskinned Chrysler 300 with a standards Hemi can be Lanica's 7 series competitor for $70 k. Keep Jeep as it is. Bring back Plymouth to take care of the muscle cars which were formerly Dodges. Charger can become the new Roadrunner, Challenger can become the next Barracuda. Sell the Viper as the Plymouth Pronto. Works out perfectly. Dodge= trucks Chrysler= cheap cars Plymouth=muscle cars Lancia= rally-inspired BMW wannabe
        Alfonso T. Alvarez
        • 1 Year Ago
        @FuelToTheFire
        Don't quit your day job ...
        Apex
        • 1 Year Ago
        @FuelToTheFire
        Your rationale makes little sense. Plymouth is gone, accept it. SRT is branded performance trim from mainstream cars. Ford does similar with SVT, they have their own engineering, purchasing, and designers, but it's all developed from a base car. For SRT the exception of the Viper. There would not be a SRT Challenger without a base car Dodge Challenger. I'd prefer if the Ram 1500 was under Dodge, but I can see how they are growing the brand with more RAM models, so it's not that big a deal. it works out better for the dealer network to focus on Dodge cars and / or RAM trucks depending on the market.
        • 1 Year Ago
        @FuelToTheFire
        [blocked]
          GR
          • 1 Year Ago
          The PT Cruiser is like the Aztec: owners love them and the rest just know better.
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
          FuelToTheFire
          • 1 Year Ago
          They should make a new PT Cruiser on the Dart's platform. It could effectively replace the Dart.
        Chris
        • 1 Year Ago
        @FuelToTheFire
        What? In your previous post you said "just kill Dodge already", and here you're saying "Dodge=trucks". Which is it? And Plymouth? That brand's been dead for over a decade, and was a shell of its former self for the last 20+ years of its existence. Given Dodge's history of performance and muscle cars what with the Charger, Challenger, and until recently, the Viper, Dodge is a lot more synonymous with cars like that these days than defunct Plymouth brand is. Furthermore, how many "muscle cars" would such a brand have, one, maybe two models? Remember, most people don't really want midsize coupes, and/or RWD V8s, so from a business sense, it would be hard to justify having one brand dedicated solely to muscle cars. Performance cars in general are niche vehicles which is why I don't understand the point of creating the SRT brand. Why not just make them Dodges? Like Chevy and Ford, Dodge has plenty of performance credibility, so why screw with that?
      larry.contrera
      • 1 Year Ago
      Really? This guy may know how to rip off designs, but he doesn't know jack about business. Dodge is a **** brand that means cheap, junk American crap. Fiat will kill it in 4-5 years to make room for more cheap, junk Italian crap. Oh, but all of you that have been sold the BS story will hate on this...
        fuzzyfish6
        • 1 Year Ago
        @larry.contrera
        Come on Larry, I have faith that you're actually not that stupid. Prove me right ok?
      Michael Dean
      • 1 Year Ago
      Dodge? it's still in production ??? gee........anyway, this guys defends by saying it will remain in production; like what else is he gonna say !!!
        • 1 Year Ago
        @Michael Dean
        [blocked]
      Scooter
      • 1 Year Ago
      Flagship brand of the sub-prime market. lol? I don't expect to get much agreement but I'll say it anyways since the data backs me up.
        MAX
        • 1 Year Ago
        @Scooter
        They're a little behind Korea Inc in the subprime department. Kia is still the champ. The Charger and Challenger lead their segments in resale value.
      artandcolour2010
      • 1 Year Ago
      I'm old enough and cynical enough to NOW believe Dodge is dead. Once you have to have an executive say the brand is staying, you know it's not. THey're just rying to make as much money off it as possible in the next year or two.
      carwatcher
      • 1 Year Ago
      just rename it alpha
        • 1 Year Ago
        @carwatcher
        [blocked]
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
      FuelToTheFire
      • 1 Year Ago
      Of course, all of the Mopar fanoboys LOVE how Chrysler split off Ram and SRT from Dodge. Could you imagine the outrage if GM split off "Silverado Trucks" from Chevy? And if GM made an "SS" brand, with the"SS Corvette" the only model, with an "SS Firebird" to follow?
        • 1 Year Ago
        @FuelToTheFire
        [blocked]
        Jesus!
        • 1 Year Ago
        @FuelToTheFire
        I like Dodge and I still think it was stupid.
        dexbusy
        • 1 Year Ago
        @FuelToTheFire
        Thats because Ram trucks were good enough to BE its own brand.. Silverado, not so much.
        MAX
        • 1 Year Ago
        @FuelToTheFire
        GM already had GMC and Ford SVT
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